A system for advertising is disclosed, the system comprising a communication devices; an advertising mediums for displaying an advertisement; a vendors; an advertising agency; and a computer-readable medium coupled to the communication device having instructions stored thereon which when executed by the communication device, cause the communication device to perform operations. The operations includes, receiving a request for proposal (RFP) from the advertising agency; determining advertising mediums that matches with the RFP; transmitting a RFP notification to the vendors of the determined advertising mediums, wherein each of the vendors receives a distinctive Uniform Resource Locator (URL) within the notification; receiving a response from one of the vendors; generating and transmitting a proposal based on the response received from the vendors to the advertising agency; receiving a selection of the advertising mediums from the advertising agency; and generating a contract for advertising on the selected advertising medium.

Methods and systems are described for providing communications to devices with a customized adaptive user experience. In one embodiment, a system includes a storage medium to store one or more software programs and a format and targeting builder unit to create and edit customizable ad formats and create target user segments. The system includes processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to receive biometric data from devices of users and provide the options of custom scripting for creating and editing ad formats and targeting user segments with different categories.

Methods, systems and media for presenting media content that was advertised on a second screen device using a primary screen device are provided. In some implementations, a method for advertising media content to a user is provided, the method comprising: receiving an advertisement request from a computing device; receiving association information indicating that the computing device is associated with a media presentation device; receiving user account information associated with the user account; in response to the advertisement request, selecting an advertisement for media content based at least in part on the association information and the user account information; determining whether an indicator of subscription status of the user account to a service is to be presented in connection with the selected advertisement; causing the advertisement to be presented by computing device, wherein the advertisement is associated with instructions that, in response to interaction with the advertisement, cause the computing device to instruct the media presentation device to present the media content and the indicator of subscription status; receiving input indicating that the indicator of subscription status has been selected; causing an application associated with the service to be transmitted to the computing device; and updating the subscription status of the user account in connection with the service.

A method includes receiving, from a requesting device, a broadcast station identifier associated with an over-the-air broadcast station. In response to receiving the station identifier, returning to the requesting device an address of a streaming station corresponding to the over-the-air broadcast station. A determination is made regarding whether the requesting device will insert advertisements locally. In response to determining that the requesting will insert advertisements locally, custom advertisements are transmitted to the requesting device for insertion into the streaming station corresponding to the over-the-air broadcast station.

Disclosed herein are systems, methods, and apparatuses for upselling customers on mobile device services and hardware. In one embodiment, the method comprises creating a catalog associated with a mobile device; recording data associated with the mobile device and storing the data in the catalog; creating a profile associated with the mobile device based on the catalog; comparing the profile to one or more peer profiles to determine if at least one new item can be offered to a user of the mobile device; identifying one or more new items to offer to the user of the mobile device; and transmitting an offer to the mobile device, the offer including the one or more new items.

The present disclosure relates to methods and apparatus where information relating to products and services offered by various providers may be offered for sale to customers via computing devices owned by those customers. Products and services offered to a particular customer may be related to a product previously purchased by that customer or be related to a product that a customer has access to. In certain instances, a product that a customer has access to may include a tag, such as a circuit, a chip, or printed matter that may provide information to an electronic device of a customer. After the customer's device received the information provided by the product tag, other products or services related to the tagged product may be received by the customer device.

An impression estimation system for estimating visual impressions of a plurality of vehicles configured with exterior graphic messaging. A mobile device application of each of a plurality of mobile devices associated with the plurality of vehicles generates vehicle mobility data. A computational platform includes a processor and program code which, when executed by the processor, causes the processor to, with respect to each vehicle of the plurality of vehicles: (i) identify, using the vehicle mobility data, one or more of the road segments in which the vehicle was present; (ii) estimate, using the traffic volume data, a number of potential visual impressions of the vehicle within the road segments; (iii) determine an estimated number of visual impressions; (iv) generate visual impression information based at least in part upon the estimated number of visual impressions; and (v) cause display of the visual impression information.

A method of providing a phone call brokerage service to a driver of a vehicle, the method includes: by an on-vehicle brokerage system, receiving a radio signal from a radio station, the radio signal including an advertisement and a metadata of an advertisement; initiating the phone call brokerage service in response to receiving a phone call request from the driver, including: generating a service request for the phone call brokerage service including the metadata of the advertisement; establishing a wireless connection between the on-vehicle brokerage system and the brokerage server, including: transmitting the service request for the phone call brokerage service to the brokerage server; and by the brokerage server, establishing a phone call connection between the brokerage server and an advertiser corresponding with the metadata of the advertisement; and relaying voice signals between the driver and the advertiser over the wireless connection and the phone call connection.

Methods and apparatus for delivering content to an audience member via one or more mediums based on an audience member profile are disclosed. Profile data for audience members may be initially collected from an offline source, such as a registration or subscription database. The profile data may be stored in a dedicated database. The initial profile data may be supplemented periodically with data reflecting online activity by the audience member. The combined offline and online profile data may be used to group the audience members into segments. Audience member segments may be used to identify audience members who are targeted to receive like content. An audience member's inclusion in a segment may be indicated by storing a segment-targeting cookie on the audience member computer. Content may be delivered to the audience member based on identification of the segment in the segment-targeting cookie.

A method and apparatus may capture a video of a crowd of people near a first person, transmit the video of the crowd to a second device, and receive, from the second device, an indication that a second person in the crowd appears to be at least one of (a) interested in meeting the first person, and (b) a threat to the first person. A display on the frame may display the received indication to the first person.