A system for providing context sensitive display overlays to a mobile device via a network comprising an overlay datastore, a processor, coupled to the datastore and programmed to receive a request from a mobile device via the network for a list of overlays, determine user context information, search the datastore for overlays matching the user context and provide the list of overlays to the mobile device via the network.

Described herein are methods and systems allowing a company to market and advertise its brands, products and/or services in a mobile platform by use of an application converting a user input into a corresponding branded icon, logo or image and displaying the same. The user input is in the form of a text entry from the device keyboard, e.g., a brand name or a generic search word, or a voice or sound input or audio demand from the device speaker. By providing various menu functions associated with the displayed icons, logos or images, the application combines mobile texting with online search or browsing to provide for a much simpler and more convenient mobile experience.

A method and system for broadcasting a beacon identifier identifying the beacon system from the beacon system to a user device, receiving the beacon identifier at a content determination system from the user device, determining contextual content at the content determination system based on the beacon identifier, transmitting the contextual content from the content determination system to the user device, where the user device automatically transmits the contextual content to the first beacon system in response to receiving the contextual content, receiving the contextual content at the beacon system from the user device, and controlling the output display with the beacon system to present the contextual content.

Model placement metadata is defined and stored for a three-dimensional (“3D”) model. The model placement metadata specifies constraints on the presentation of the 3D model when rendered in a view of a real-world environment, such as a view of a real-world environment generated by wearable computing device like an augmented reality (“AR”) or virtual reality (“VR”) device. A wearable computing device can analyze the geometry of a real-world environment to determine a configuration for the 3D model that satisfies the constraints set forth by the model placement metadata when the 3D model is rendered in a view of the environment. Once the configuration for the 3D model has been computed, the wearable device can render the 3D model according to the displayed configuration and display the rendering in a view of the real-world environment.

A mobile device's location and an identifier corresponding to the mobile device is received. The mobile device's location is privatized by mapping it to landmarks proximate to the mobile device's location, storing the proximate landmarks in association with the mobile device's identifier, and discarding the received location data. The proximate landmarks are featurized to generate a model which is used to determine a value of the advertising opportunity corresponding to a target identifier.

Methods and systems are described for providing advertising services to devices with a customized adaptive user experience. In one embodiment, a system includes a user interface (UI) configurator to provide a custom scripting framework to create and edit customizable ad formats for display on a device. The ad system receives an ad request from the device with the ad request including different types of information including publisher settings of a selected software application on the device, an application id to identify the selected software application, placement information for timing placement of at least one ad or interstitial ad to be displayed on the device. The ad system processes the ad request to determine an ad format and timing placement of the at least one ad or interstitial ad based on the information contained in the ad request.

A system and method for omnichannel voice and text-based routing, transfer, and customer-to-enterprise communications with a secure smart mobile user device. The system is a cloud-based network containing an interaction control server, a routing engine, an optimization engine, a media translation server, a mobile application, a business entity portal, mobile and compute devices for business enterprise and customer, and an enterprise database. Taken together or in part, said system optimizes customer interactions by delivering context aware text message, chat or email to customers; and when requested by customer, optimally routes with context, based upon a multitude of variables, to best available resource to handle the customer interaction. The system may be accessed through web browsers, purpose-built computer, mobile phone applications or a secure smart mobile user device.

A system and method are provided for collection and testing of a biologic sample. The system and method comprise collecting by a user of a testing device a biologic sample for use with the testing device, assigning correlative values as test results, and receiving the test results at a server disposed on a network. Some aspects further include presenting advertisements and other messages to users through a mobile application operating on a mobile device. These aspects take into account the results of the self-diagnostic test and present different advertisements to the user based on the results of the test.

A system and a method are disclosed that enable a mobile device to use an encoded tag to initiate and maintain communications with at least one remote server. The encoded tag is positioned to identify a point of interest, and in response to using the mobile device to scan the encoded tag, communications regarding the point of interest may be initiated. A single encoded tag may be used to obtain and update recorded information about the point of interest, to notify others about an issue related to the point of interest, to log into the system, and to wait to be alerted about an issue related to the point of interest. If an issue relating to a point of interest has been reported, the system and method may monitor the reported issue to ensure that an action has been taken to address the reported issue.

A control apparatus includes a communication interface configured to communicate with a terminal apparatus configured to present, to a user outside a vehicle for delivering another user to a destination, a proposal to take the user to a place different from the destination by stopping off at the place using the vehicle together with an advertisement promoting the place, and a controller configured to determine, upon receipt by the communication interface of acceptance data indicating acceptance of the proposal, a location at which the user is to be picked up using the vehicle with reference to positional data indicating a position of the user.