A mobile device and a server exchange information in response to the mobile device detecting a proximity beacon. Upon detecting the proximity beacon, the mobile device initiates a web service call to the server. A mobile device user will indicate a choice whether to opt-in upon registration. If the user has opted in, the server will retrieve additional information about the user including prescription information. The server will transmit prescription information and other marketing information to the mobile device. The server may be configured to receive additional information from the mobile device, for example, a request for a prescription to be refilled.

Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. The wireless signals may be received by mobile devices. A wireless network gateway may also receive the wireless signals. A remote server may communicate with the mobile device and/or the wireless network gateway where the remote server includes a database with up-to-date content associated with the POP displays.

Disclosed are parking pay stations, media display caps for parking pay stations, parking pay station advertising platforms including a housing, wherein at least one side of the housing comprises at least one transparent window and at least one media display screen visible through the window, wherein the media display screen is configured to display media to parking users and others, including pedestrians. Also disclosed are methods of retrofitting existing parking pay stations to upgrade them to include media display capability.

Apparatus for the display and distribution of products, including a cabinet for containing the products displayed for sale, equipped with a closing door provided with a display and with a double-glazing window unit. The apparatus also includes a video camera for transmitting to an electronic component (computer processor) user data detected by the video camera, where the electronic component sends to the aforementioned display a specific multimedia content, formulated on the basis of the data detection performed by the video camera. In comparison with the known apparatuses for the display and automatic distribution of products in general, the apparatus according to the invention offers the advantage of selecting the information and messages that appear on the display according to the preferences and tastes of the user, determined based on detection of the images of the latter which are acquired through the video camera fitted on the same apparatus.

A machine-learning algorithm is trained with features relevant to a visual/video analysis performed on subjects conducting transaction at transaction terminals. The algorithm is also trained on weather data known at the time of the transactions and on selective details of the transactions. The algorithm produces as output predictions relevant to: whether a given subject for a current transaction is likely to enter a store, likely items that the given subject might purchase if the subject were to enter the store and likely amount of money that the subject would spend in the store, an effectiveness of providing an incentive for the subject to enter the store, and what type of incentive would most likely entice the subject to enter the store.

A machine-learning algorithm is trained with features relevant to a visual/video analysis performed on subjects conducting transaction at transaction terminals. The algorithm is also trained on weather data known at the time of the transactions and on selective details of the transactions. The algorithm produces as output predictions relevant to: whether a given subject for a current transaction is likely to enter a store, likely items that the given subject might purchase if the subject were to enter the store and likely amount of money that the subject would spend in the store, an effectiveness of providing an incentive for the subject to enter the store, and what type of incentive would most likely entice the subject to enter the store.

In some embodiments, apparatuses and methods are provided herein useful to presenting promotion indicators. In some embodiments, a system for presenting promotion indicators comprises a database configured to store user data, a control circuit configured to receive a user identifier, determine an identity of the user, receive a location indicator, determine a location of the mobile device, select a promotion, transmit a promotion indicator associated with the promotion and an application configured to be executed on the mobile device, wherein the application when executed by the mobile device is configured to receive the promotion indicator, cause presentation of a notification that the promotion indicator is available, determine that the mobile device is oriented toward the location, cause presentation of an augmented reality presentation including the promotion indicator, receive selection of the promotion indicator, and cause transmission, to the database, of the user identifier and an indication of the promotion.

A system and method for content selection and presentation is disclosed. A plurality of content elements configured for presentation in at least one content container is received and one of the plurality of content elements is selected for presentation in the at least one content container. The one of the plurality of content elements is selected by a trained selection model configured to select one of an individual context or a global context. An interface including the selected one of the plurality of content elements is generated.

The present invention relates generally to a unique mounting assembly, and more specifically a mounting rack or assembly for mounting an advertising screen over a vending machine of other static display. The mounting assembly comprises a support structure and a screen display mounting assembly, which are attached together to hold the advertising screen or monitor in a desired position and at a desired angle. The screen display mounting assembly is repositionable vertically, horizontally and angularly to improve the overall visibility of the advertising screen attached thereto.

A system and method for wireless communication of proximity based marketing is provided. The method includes determining whether a proximity device and a mobile computing device are within a first proximity to each other, wherein the proximity device is associated with at least one of a product and a service, and communicating information indicating that the proximity device and the mobile computing device are within the first proximity to each other, when it is determined that the proximity device and the mobile computing device are within the first proximity to each other.