A system and method for content distribution without tracking is described. The system and method includes determining that device identifiers are not available for a first digital content channel; identifying a first cluster of users and a second cluster of users based on the determination that device identifiers are not available; providing first content and second content via the first digital content channel; monitoring user interactions on the first digital content channel to obtain a first conversion rate for users in the first cluster that receive the first content and a second conversion rate for users in the second cluster that receive the second content; computing a cross-cluster treatment effect based on the first conversion rate and the second conversion rate; computing a treatment effect for the first content based on the cross-cluster treatment effect; and providing the first content to a subsequent user based on the treatment effect.

The invention generally relates to systems and methods for an interactive platform which facilitates the management of social media accounts and content across multiple social media networks, and which facilitates collaboration between influencers and brand owners with respect to social media marketing, advertising, and content publishing.

The disclosure generally pertains to systems and methods for providing a personalized advertisement service. In an example method, first information associated with a vehicle can be identified. The first information can include at least a present location of the vehicle, a present speed of the vehicle, and traffic information associated with a present route of the vehicle. Second information associated with a driver of the vehicle can also be identified. An advertisement interaction score can be calculated based at least in part on the first information and the second information. A nature of an advertisement to be displayed at a vehicle infotainment system of the vehicle can be subsequently determined. The nature of the advertisement can comprise a viewable characteristic or a clickable characteristic. The advertisement can then be displayed at the vehicle infotainment system.

This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions.

Systems and methods are described for providing an enhanced rebate and marketing program which may automatically enroll a consumer in a loyalty programs after the consumer completes rebate form; filter consumer information to provide to customer relationship management campaigns; capture real-time consumer responses to queries; provide real-time and dynamic, targeted offers and other communications to consumers and recipients; and provide bonus added value to consumer received rebates.

Methods and systems are described for preparing a node-enabled shipment of an item to be shipped using a wireless node network having at least a node and a server. A user access device, such as a laptop computer, smartphone, or tablet, may capture an identification of the node to be related to the item. The user access device enters shipping information related to the item and linked with an identification of the node. The shipping information is stored on the node, and then the node is combined with the item to be shipped. A system may include a node and a server, where the node is specially-adapted via programming to emit the identification of the node to the user access device, receive shipping information from the device, store the shipping information on the node, and then upload the shipping information to the server.

Methods and systems are described for monitoring a piece of equipment using a node network having multiple nodes and a server. A second node is associated with the equipment, can monitor equipment operations, and communicate directly with a first node but is unable to directly communicate with the server. The first node can directly communicate with the server and separately communicate with the second node. The first node associates with the second node when the first node detects a signal broadcast from the second node. The second node detects an actionable event related to the operation of the equipment, and transmits a message reporting the actionable event to the first node. The first node notifies the server about the actionable event. Thereafter, the server initiates a responsive action based upon the notification.

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for serving content to a user. A method includes: receiving a request for content from a user, the content to be displayed in a slot associated with an online resource; determining an expected activity score for the user based at least in part on one or more criteria associated with a context of presenting the online resource to the user; comparing the expected activity score for the user to a threshold; selecting one or more content items to serve to the user based at least in part on the comparison; and serving the selected content items to the user responsive to the request.

Systems and methods for displaying mobile ads on a mobile device of a user are disclosed. In various embodiments, a mobile application (app) is provided to the mobile device for installation, where the mobile app is configured to display mobile ads to a device screen of the mobile device. A server communicatively coupled to the mobile device tracks a reward associated with the user where the reward is based on enabling the mobile device to receive mobile ads. The server transmits one or more mobile ads to the mobile device, which, upon receipt at the mobile device, causes the mobile app to display the one or more mobile ads outside of the mobile app.

The present technology relates to an information processing system, a recording medium, and an information processing method which are capable of transmitting information to persons who are considered to be worthy of the transmission. An information processing system according to an aspect of the present technology stores position information indicating a position of a device of a user and date information at which position measurement is performed in correlation with each other, forms a community including users who leave a movement trajectory satisfying a predetermined condition at the periphery of a specific location on the basis of a user's movement history indicated by the stored information, and distributes a message input through a specific interface to users who pertain to the community. The present technology is applicable to a device such as an electronic signboard that is installed at a specific location.