A system for procuring feedback from user when displaying content. The system implements operations for selecting a feedback mechanism based on prior user interactions with the feedback mechanism and other feedback mechanisms. The system uses the user responses to the feedback mechanism to better target content to the user and better determine which feedback mechanisms will provide the most valuable information over time.

Electronic digital display systems, including roadside display devices, vehicle-based devices, personal mobile devices, intermediary servers, advertising servers, and/or additional external data sources may operate individually or in combination to identify one or more vehicle locations, driving routes, driver and passenger characteristics, and the like. Vehicle and individual characteristics may be determined based on data received from traffic cameras, vehicle-based devices, personal mobile devices, and/or other data sources. Based on the vehicle characteristics, individual characteristics, driving data and driving patterns, and the like, digital content may be determined for electronic roadside displays to be viewable by the approaching vehicles, and/or other digital display devices to be viewable by associated individuals via other display devices and at other times. Various techniques may be used to determine customized digital content. Additionally, certain systems may be interactive to allow user responses and follow-up content via on-board vehicle devices or other user devices.

The present disclosure is directed to a system for device configuration-based function delivery. A server receives a data structure including device configuration information that indicates the computing device comprises an application programming interface to allow a data function to access a call function of the computing device. The server identifies a first content item having a call-on-select function and a second content item without a call-on-select function. The server determines, based on the device configuration information, a first call score for the first content item having the call-on-select function and a second call score for the second content item without the call-on-select function. The server selects the second content item for transmission to the computing device to cause the computing device to display the second content item without the call-on-select function on the computing device comprising the application programming interface.

Methods and systems for matching a consumer to benefits offered by enabling organizations provide flexibility and utility to consumers in the marketplace for various products. Information about benefits and enabling organizations are provided and stored in a memory of a computer system. A search query including consumer interest data of a consumer, or results of such a search query, are received. The enabling organization information, benefit information, and search query or information related to the search query results are analyzed automatically in the computer system to determine whether any enabling organization to which the consumer is affiliated is offering a benefit for the consumer that is applicable to the consumer interest data. Also determined is whether a coupon is applicable to the consumer interest data and if the coupon can be aggregated with the benefit.

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for identifying a lost acquaintance. In some implementations, a server receives a request from a first client device associated with a first user to enter a lost and found function in a social networking application. The server obtains items that describe a prior encounter between the first user and a different user. The server identifies potential candidates from among potential candidates in the lost and found function that match to the different user. The server provides data indicative of the potential candidates to the first client device. The server receives a connection request to one potential candidate from the first client device. The server transmits a first notification to a second client device associated with the one potential candidate. The server receives a request from the first client device to match with the second client device.

A third-party profile service based on a proxy server model is described, where a user's profile service resides at a URL, in contrast to a profile service that requires federation identity. A profile service is provided that augments location-based services offered by service providers targeting mobile users via, for example, wireless and Wifi Networks. Additional personalization is driven by identity/profile services. Participants in the scenario are not required to share an identity or profile (i.e., static federation is not required). The user establishes a single profile with a trusted provider, hands-off solicitations to a profile agent that operates on behalf of the user to apply policies and preferences. The agent also provides privacy and anonymity (opaqueness).

Systems, methods, and computer-readable media for dynamically generating text associated with an advertisement are provided. Core text associated with an advertisement is received from an advertiser, as is at least one attribute relevant to the advertiser and/or a user. Based upon the received attribute(s), it is determined whether customization of the core text is desired. If customization is desired, the core text is modified and presented in association with the advertisement. If customization is not desired, the core text is presented in association with the advertisement. In one embodiment, target advertisement placement information may also be utilized to determine whether customization of the core text is desired.

This application relates to apparatus and methods for automatically determining and providing digital customer insights based on historical customer data. In some examples, a computing device obtains user data for a user. In response, the computing device receives a plurality of product types relevant to the user and their corresponding relevance scores. For each product type, the computing device then receives a set of attributes, where each attribute is associated with an affinity score for the user. The computing device determines, for each product type, an overall score for each attribute and product type pair based on the relevance score for the product type and the affinity score for the corresponding attribute. At least one attribute and product type pair is presented to the user based on the corresponding overall score.

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for serving content to a user. A method includes: receiving a request for content from a user, the content to be displayed in a slot associated with an online resource; determining an expected activity score for the user based at least in part on one or more criteria associated with a context of presenting the online resource to the user; comparing the expected activity score for the user to a threshold; selecting one or more content items to serve to the user based at least in part on the comparison; and serving the selected content items to the user responsive to the request.

A system and method to match product supply with demand by identifying potential customers on social media. The system comprising a database, a social search module, a lead analysis module, a customer engagement module, a transaction module, a blog integration module and an inventory classification module, where the database and the modules are all communicatively coupled to each other.