G06Q30/0269

Systems and methods for cross-browser advertising ID synchronization
09779417 · 2017-10-03 · ·

Systems and methods are for identifying online advertisements to display to a user based on historical user data collected across the user's use of a plurality of Internet devices. One method includes receiving, over a network, a request for an advertisement to display at a first device of the user, the request including a unique identifier stored on the user's first device; accessing, in a database, a demographic or browsing history information generated from the user's use of a second device, the demographic or browsing history information being stored in the database in relation to the unique identifier; and identifying, based on the demographic or browsing history information, an advertisement to display at the user's first device. The demographic or browsing history information is synchronized based on the unique identifier being stored on the user's first device and the user's second device.

Tracking and linking mobile device activity

Methods for tracking mobile devices with increased accuracy include generating a first time-dependent identifier. Generating the first time-dependent identifier includes device information, location information, and time information identified for the device and for a request by the device to visit a third-party content supplier in association with a redirection instruction. One or more embodiments monitor additional activity by a plurality of client devices for a second time-dependent identifier. Because both identifiers are time dependent, if the identifiers match, one or more embodiments can determine that the client device has performed an action at the third-party content supplier in association with the redirection instruction with an improved probability of accuracy.

Systems and methods for observing the movements of passengers on conveying devices
09779420 · 2017-10-03 ·

According to the embodiments of the invention, methods and apparatuses are used for observing the movements of passengers on transport conveyors and presenting advertisements thereon. Steps on an escalator or other conveyer employ touch screens and/or detectors which determine the brand & style of a shoe placed on the step. An image-forming module projects advertisements and other media content onto a transparent glass surface that is viewable by the passengers. The media content is selectively displayed based on the brand and/or style of passengers' shoes. Passengers may interact with the media content via the touch screen by carrying out gestures with their feet. Passenger interest in certain ads is detectable and may be used for consumer research purposes.

Venue experience management
09781562 · 2017-10-03 · ·

Systems and methods are disclosed for venue experience management. In one implementation, one or more inputs originating at one or more sensors of a first device are received at a communication interface of a location determination device, one or more inputs originating at one or more sensors of a second device are received at the communication interface of the location determination device, a processing device of the location determination device processes the one or more inputs originating at the one or more sensors of the first device in relation to the one or more inputs originating at the one or more sensors of the second device to determine a relative proximity of the first device in relation to the second device, and one or more actions are initiated based on the relative proximity of the first device in relation to the second device.

ANNOTATING AND TRANSMITTING AUDIO CONTENT ITEMS

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, are described for providing content. A method includes: transmitting an audio content item that is presented to a user of a personal digital assistant through a speaker; receiving digital information that includes spoken information that was submitted through the personal digital assistant by the user and converted into the digital information, the received digital information including data specifying one or more other users with which the audio content item is to be shared; annotating the audio content item with an annotation including at least some of the digital information and data specifying that the user is the source of the annotation; and transmitting the audio content item and the annotation to the one or more other users with which the audio content is to be shared as specified by the digital information.

VISUAL INDICATION PRESENTATION AND INTERACTION PROCESSING SYSTEMS AND METHODS
20220051290 · 2022-02-17 ·

A data processing device system may be configured by a program at least to determine particular content associated with a first indication of observable presentation of the visual indicator received from a first device system; store in response to determining that the particular content is associated with the received first indication, a recorded-presentation indication indicating that the particular content or information associated therewith has been device-presented; determine that the particular content is associated with a second indication of a user interaction with the visual indicator received from a second device system; and store in response to determining that the particular content is associated with the received second indication, an indication that the particular content has been interacted with by a user.

SYSTEMS AND METHODS FOR IDENTIFYING INTERNET USERS IN REAL-TIME WITH HIGH CERTAINTY
20220051294 · 2022-02-17 ·

A system includes a network interface configured to communicate with a user device and a processing circuit. The processing circuit is configured to receive, via the network interface, a cookie identifier and a device identifier associated with the user device and identify a profile associated with at least one of the cookie identifier and the device identifier by searching a profile database with at least one of the cookie identifier and the device identifier. The processing circuit is further configured to generate an advertisement based on the profile and transmit the advertisement to the user device to be displayed. The processing circuit prompts a user of the user device to input user identification into a user identification prompt, receives user identification from the user device, and determines that the user identification is associated with the profile by matching the user identification with information stored in the profile.

METHODS AND APPARATUS FOR PROVIDING DIGITAL ITEM ADVERTISEMENTS

This application relates to apparatus and methods for automatically determining and providing item advertisements, such as for display on a website. In some examples, a computing device obtains a prioritized list of item advertisements for each of a plurality of item categories. The computing device also obtains an item category for each of a plurality of positions of a display interface. Each item category may correspond to one or more of the plurality of item categories. Further, the computing device determines, for each position of the plurality of positions of the display interface, an item advertisement based on the item category for the position and the prioritized list of item advertisements. The computing device generates display interface position data identifying the item advertisement determined for each position of the plurality of positions of the display interface. The computing device transmits the display interface position data to a web server.

METHODS, SYSTEMS, AND MEDIA FOR LANGUAGE IDENTIFICATION OF A MEDIA CONTENT ITEM BASED ON COMMENTS

Methods, systems, and media for language identification of a media content item based on comments are provided. In some embodiments, the method comprises: obtaining a plurality of comments associated with a media content item; selecting a subset of the plurality of comments based on one or more criteria; assigning, for each comment in the subset of the plurality of comments, a vector of language probabilities, wherein each component of the vector is assigned a language probability that indicates the likelihood that the comment includes content in a language from a plurality of languages; combining the vector of language probabilities for each comment in the subset of the plurality of comments to generate a combined language vector; identifying a language associated with the media content item based on the combined language vector; and performing an action based on the identified language.

Predictive analytics utilizing proximity determination
09756480 · 2017-09-05 ·

The present invention is a method and system of locating mobile devices and building a database of the mobile device locations through the interaction of mobile devices with one or more proximity activation systems. The method and system uses beacon proximity activity to refine the location of a beacon and the relative position of one or more mobile devices to the beacon through a multiple activation point distance calculation. As mobile devices come within a pre-determined proximity to a beacon, applications installed on the mobile devices supply a location and identity of the mobile device at the time of activation. The system and method uses numerous activations to refine and report the physical location of the beacon.