G06Q30/0269

Targeting an aggregate group

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement; the annotation including customized information to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing to a group, the group being designated by the user; and targeting additional content to the group based on the received user input.

System and method for health risk evaluation
11769177 · 2023-09-26 · ·

A system for evaluating health risk is provided. The system may be configured for requesting first data from a merchant associated with a user and second data from an activity tracking service associated with the user. The system may also comprise analyzing the item to determine a first health impact for the item based on the item and demographic information associated with the user. The system may further comprise analyzing the level of activity to determine a second health impact from the level of activity based on the level of activity and the demographic information associated with the user. The system may further comprise selecting an advertisement based on medical data, and at least one of the first health impact, the second health impact and the demographic information associated with the user.

Optimizing large scale data analysis

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, that facilitate resource and space efficient analysis of large scale datasets. Methods include obtaining activity data for objects in a dataset. For each data item in the dataset, a hashed parameter having a binary representation is generated using an identifier for the object. A register is identified from among a set of registers based on the hashed parameter. A determination is made that the hashed parameter for the object contributes to an aggregation amount that specifies a number of occurrences of the object in the dataset. Based on this determination, an aggregation amount stored in the register is updated. Based on aggregation amounts stored in the set of registers, a reporting output is generated that provides an aggregate distribution of the objects in the dataset based on the activity data for the objects.

System for assisting in marketing

A system for assisting a customer is provided. The system comprises a database comprising multimedia files, wherein one or more tags are associated with one or more of the multimedia files. The system further comprises a virtual agent server 100 configured to receive input from a first user (customer) and a second user (customer service representative). Further, the virtual agent server 100 processes the received input to understand a context of the input. Subsequently, the virtual agent server 100 identifies one or more multimedia files based on the context and the tags associated with the multimedia files. Subsequently, the virtual agent server 100 shares at least one of the identified multimedia files with at least one of the first user and the second user to enable better understanding between the first user and the second user.

Method and system for selecting targeted advertisements and presenting to users interacting with an online website
11763345 · 2023-09-19 · ·

A data processing system collects messages to create user profiles for users of user devices. The messages are collected from various systems and include data regarding user events on user devices in order to create user profiles. The user profiles are stored. In response to a request for information corresponding to a user device, a user profile is identified using data from the request and information from the profile is provided to the requester. A method and system is utilized to select and provide targeted advertisements.

Dynamic binding of video content
11763348 · 2023-09-19 · ·

A method of dynamically binding supplemental content to video content includes receiving the video content at a device and identifying at least one value related to one or more products or services, where the at least one value is associated with the video content. The method also includes obtaining the supplemental content based on the at least one value, where the supplemental content provides additional information about the one or more products or services. In addition, the method includes dynamically binding the supplemental content to the video content and positioning the supplemental content in association with the video content using a supplemental interactive display.

Adjusting an entity graph based on entity relationship strength

The present disclosure includes a system, method, and article of manufacture for generating an entity graph. The method may comprise determining a relationship between a first entity and a second entity based upon internal data, external data, and/or online data associated with the first entity, and generating the entity graph comprising at least two nodes and an edge connecting the at least two nodes. The method may further comprise, in various embodiments, tailoring marketing to the first entity based upon the entity graph, detecting fraud against the first entity based upon the entity graph, periodically updating the entity graph based upon new internal data and new online data, and/or adjusting the edge based upon a change in the relationship between the first entity and the second entity.

Using a machine-learned model to personalize content item density

Techniques for using a machine-learned model to personalize content item density. In one technique, an entity that is associated with a content request is identified. Multiple sets of content items are identified that includes content items of different types. A first position of a first slot is determined in a content item feed that comprises multiple slots. A second position of a previous content item is determined, in the content item feed, that is of a first type. A difference between the first position and the second position is determined. Based on the difference, a gap sensitivity value that is associated with the entity and is different than the difference is determined. Based on the gap sensitivity value, a content item from the multiple sets of content items is selected and inserted into the first slot. The content item feed is transmitted to a computing device to be presented thereon.

SALES SUPPORT SYSTEM
20220027952 · 2022-01-27 ·

A sales support system for selling vehicles and/or vehicle accessories is disclosed. The sales support system has a computer-aided control system designed and equipped to receive customer-related customer information, and to determine and transmit customized customer-specific product information. The sales support system also has a showroom including at least one detection device and at least one output device. The detection device acquires at least one item of information about a customer who enters or is in the showroom, automatically and without any particular action by the customer, and passes the information to the control system. The control system determines at least one item of customized customer-specific product information from the acquired customer information, and passes the information to the output device. The output device outputs the information such that the customer can immediately perceive the product information that is intended for the customer.

Segment content optimization delivery system and method
11188949 · 2021-11-30 · ·

A method for identifying segments of a population of user devices communicating on a communications network. The segments correspond to user devices of the population exhibiting comparable behavioral patterns detectable by the communications network. A plurality of marketing systems are accessible on the communications network, and each of the plurality of marketing systems include respective use data corresponding to respective ones of the population for the marketing system. The method includes retrieving by a processor the respective use data for the population, from the plurality of marketing systems, determining by the processor if the respective use data exceeds a threshold for particular behavioral pattern of interest, for the respective use data, determining by the processor a unique identifier for each user device of the use data, grouping by the processor in a database, the respective use data in relation to the unique identifier, for each user device of the use data that exceeds the threshold, and mapping by the processor in the database, the behavioral pattern of the respective use data for each user device of the use data that exceeds the threshold. Behavioral patterns are determined for the respective segment, and related to the user devices of the segment. Content for delivery to the segment is sequenced, and placeholder in the sequence is stored in relation to each user device of the segment, to ensure that each next sequential content is delivered to the respective user device.