A computer system dynamically generates data relating to advertisement placement opportunities based on attributes of an audience for those placement opportunities, such as television programs watched by the audience. The computer system enables such advertisement placement opportunity data to more accurately reflect the value of the environment for placing advertisements.

Aspects of the subject disclosure may include, for example, receiving from a campaign manager device information defining a line item in an online advertising system, including receiving information defining constraints for the line item. The subject disclosure may further include collecting browsing history information for targetable users matching the constraints for the line item, generating a machine learning model to rank the targetable users and building a new segment based on users ranked by the model. The subject disclosure may further include providing, to the campaign manager device, a recommendation to add the new segment to the line item, receiving from the campaign manager device an indication to attach the new segment to the line item, and subsequently, providing advertisement content to targeted users according to the line item including the new segment. Other embodiments are disclosed.

A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.

A computer system or computer-implemented process monitors a page rendering, including supplemental content rendered in one or more placement regions, for one or more viewability parameters. In response to a page event, the computer system or process selectively updates the one or more placement regions on the rendered page, based on a determination of whether the supplemental content of each placement region satisfied the one or more viewability criteria.

Embodiments of the present invention provide systems, methods, and computer storage media directed at controlling a campaign. In embodiments, a method includes receiving event values respectively associated with corresponding events. The method can then utilize these event values in calculating an estimated impression value for a present logical interval of the campaign. The method can further include generating a price control signal based on a desired return on investment (ROI) associated with the campaign and an observed ROI of a previous logical interval of the campaign. Based on the estimated impression value and the price control signal, a bid price can be computed for the current logical interval of the campaign. This bid price can then be transmitted to a market associated with the campaign. Other embodiments may be described and/or claimed herein.

Techniques are described for providing deep linking capability from any mobile app to any other mobile app in a way that is scalable. App configuration information (including deep link information) is programmatically accumulated and provided to mobile devices in a way that enables launching or linking to mobile apps to meet expressed information needs of users. In addition, online marketplaces are described that employ such techniques to enable a wide variety of transaction types.

An online system receives a sponsored content item including a maximum amount of compensation for accessing the content, a budget, and a tracking mechanism identifying an action. When an opportunity to present sponsored content to a user eligible to be presented with the sponsored content item is identified, the online system determines a likelihood of the user performing the action identified by the tracking mechanism and an average likelihood of other users performing the action identified by the tracking mechanism. Based on the determined likelihood and the average likelihood, the online system determines a subsidy value. Additionally, the online system generates a penalty value inversely proportional to a number of the identified action that have been identified. The online system increases a bid amount by the subsidy value decreases the bid amount by the penalty value to determine whether to present the sponsored content item to the user.

Systems, methods, and computer-readable media that may be used to modify a voice action system to include voice actions provided by advertisers or users are provided. One method includes receiving electronic voice action bids from advertisers to modify the voice action system to include a specific voice action (e.g., a triggering phrase and an action). One or more bids may be selected. The method includes, for each of the selected bids, modifying data associated with the voice action system to include the voice action associated with the bid, such that the action associated with the respective voice action is performed when voice input from a user is received that the voice action system determines to correspond to the triggering phrase associated with the respective voice action.

A system and method in accordance with exemplary embodiments may include advertiser auctions based on segmentation informed by purchase data, including a financial institution, one or more advertisers, and a bidding server to facilitate advertiser bidding. Additionally, a system and method in accordance with exemplary embodiments may pool customer and/or transaction information in one or more databases. The system and method in accordance with exemplary embodiments may also utilize a bidding server to permit advertisers to bid on access to information or the ability to present an advertisement and/or offer to a customer.

A method includes receiving identification information with a first electronic device and via a network, wherein the identification information is unique to a particular user device accessing webpage content, determining whether the identification information matches an identifier of a plurality of identifiers stored in a memory associated with the first electronic device, generating a reliability metric based on the determining, and providing the reliability metric to a second electronic device different from the first electronic device via the network. In such methods, the reliability metric is accessible by at least one bidder during a real-time auction associated with the webpage content.