A connector includes a contact retained in a housing selectively in one of a first posture and a second posture inverted 180 degrees around a fitting direction, the contact including a contact portion to be contacted with a contact of a counter connector and a connection portion to be connected to a flexible conductor of a connection object, between a case where the contact is retained in the housing in the first posture and a case where the contact is retained in the housing in the second posture, the contact portion is situated at a same position with respect to the housing and the connection portion is situated at a different position with respect to the housing, the contact being retained in the housing in, of the first posture and the second posture, a posture corresponding to an orientation of a flexible conductor exposed surface of the connection object.