A system for customizing an end user gaming experience is disclosed herein. The system includes a processor. The processor is configured to create a campaign by receiving a campaign creation request from an end user device, the campaign creation request comprising one or more parameters of a campaign associated with the campaign request, creating the campaign based on the one or more parameters associated with the campaign request, and personalizing one or more offers for an end user, each of the one or more offers comprising a game having one or more hurdles, wherein completion of each of the one or more hurdles leads to a reward. The processor is further configured to map a subset of the one or more personalized offers to the end user. The processor is further configured to monitor progress of the campaign.

A system and method is provided for continuous gameplay in a multiplayer video game through an unbounded gameplay session. Players may join, exit, and later rejoin a given unbounded gameplay session at any time. A given unbounded gameplay session may therefore continue indefinitely so long as at least one player wishes to continue to gameplay. To facilitate an unbounded gameplay session, the system may score players using time-based or other parameters in a manner that is fair to players who have been playing in the unbounded gameplay session longer than other players.

A system and method is provided for continuous gameplay in a multiplayer video game through an unbounded gameplay session. Players may join, exit, and later rejoin a given unbounded gameplay session at any time. A given unbounded gameplay session may therefore continue indefinitely so long as at least one player wishes to continue to gameplay. To facilitate an unbounded gameplay session, the system may score players using time-based or other parameters in a manner that is fair to players who have been playing in the unbounded gameplay session longer than other players.

Methods, systems, and media for coordinating multiplayer game sessions are provided. In some embodiments, the method comprises: determining that a first user associated with a first user device is viewing game content created by a second user associated with a second user device; in response to determining that the first user is viewing the game content created by the second user, determining whether the first user satisfies criteria for joining a multiplayer game session with the second user; in response to determining that the first user satisfies criteria for joining the multiplayer game session with the second user, causing a selectable input element to join a queue of players to participate in the multiplayer game session with the second user to be presented on the first user device; in response to determining that the selectable input element to join the queue of players has been selected on the first user device, adding the first user to a position of the queue of players; in response to determining that the first user can participate in the multiplayer games session based on the position within the queue of players, causing an invitation to join the multiplayer game session to be presented on the first user device; in response to determining that the invitation to join the multiplayer game session has been accepted on the first user device, causing the first user to be added to the multiplayer game session; causing the multiplayer game session to begin on the first user device, wherein the multiplayer game session includes at least the first user and the second user; and in response to determining that the multiplayer game session has ended, removing the first user from the multiplayer game session.

Methods, systems, and media for coordinating multiplayer game sessions are provided. In some embodiments, the method comprises: determining that a first user associated with a first user device is viewing game content created by a second user associated with a second user device; in response to determining that the first user is viewing the game content created by the second user, determining whether the first user satisfies criteria for joining a multiplayer game session with the second user; in response to determining that the first user satisfies criteria for joining the multiplayer game session with the second user, causing a selectable input element to join a queue of players to participate in the multiplayer game session with the second user to be presented on the first user device; in response to determining that the selectable input element to join the queue of players has been selected on the first user device, adding the first user to a position of the queue of players; in response to determining that the first user can participate in the multiplayer games session based on the position within the queue of players, causing an invitation to join the multiplayer game session to be presented on the first user device; in response to determining that the invitation to join the multiplayer game session has been accepted on the first user device, causing the first user to be added to the multiplayer game session; causing the multiplayer game session to begin on the first user device, wherein the multiplayer game session includes at least the first user and the second user; and in response to determining that the multiplayer game session has ended, removing the first user from the multiplayer game session.

Provided is a program, etc. for further encouraging a player to play a game. Provided is a program for a game including a multi-battle in which a plurality of players combat against a common enemy character, said program causing a computer to execute: a step of accepting a multi-battle initiation input from a player; a step of initiating a multi-battle for combating against a predetermined enemy character on the basis of the accepted multi-battle initiation input; a step of accepting a participation request input from the player, said participation request input requesting another player to participate in the initiated multi-battle; and a step of executing a process for inflicting damage on the enemy character upon accepting the participation request input.

Provided is a program, etc. for further encouraging a player to play a game. Provided is a program for a game including a multi-battle in which a plurality of players combat against a common enemy character, said program causing a computer to execute: a step of accepting a multi-battle initiation input from a player; a step of initiating a multi-battle for combating against a predetermined enemy character on the basis of the accepted multi-battle initiation input; a step of accepting a participation request input from the player, said participation request input requesting another player to participate in the initiated multi-battle; and a step of executing a process for inflicting damage on the enemy character upon accepting the participation request input.

A computer-implemented method for operating a computer game. It can include identifying a playing user and one or more other users; storing user information about one or more other users and the game progress information of those other users; determining whether any of the other users satisfy a predetermined condition based on their game progress information; identifying any of the other users that meet the condition and qualify as substitution-target users; displaying the substitution-target users to the playing user; obtaining input from a playing user indicating the selection of at least one substitution-target user; allowing the user to play the game, and obtaining a result of a game played by a playing user on behalf of a substitution-target user, with said game being one available to the substitution-target user; and updating the game progress information of the substitution-target user in accordance with the result of that game.

A computer-implemented method for operating a computer game. It can include identifying a playing user and one or more other users; storing user information about one or more other users and the game progress information of those other users; determining whether any of the other users satisfy a predetermined condition based on their game progress information; identifying any of the other users that meet the condition and qualify as substitution-target users; displaying the substitution-target users to the playing user; obtaining input from a playing user indicating the selection of at least one substitution-target user; allowing the user to play the game, and obtaining a result of a game played by a playing user on behalf of a substitution-target user, with said game being one available to the substitution-target user; and updating the game progress information of the substitution-target user in accordance with the result of that game.

A method for sharing gameplay of a video game, including: executing the video game by a server of a cloud gaming system, wherein executing the video game includes generating a first game state of the video game for said gameplay of the video game by a first user; streaming the gameplay over a network during said execution of the video game to enable the gameplay by the first user; receiving, during said gameplay, a command to share an interactive playable portion of the gameplay by the first user; responsive to the command, providing to a second user access to the interactive playable portion of the video game through a website interface, wherein the gameplay of the interactive playable portion by the second user generates a second game state of the video game that is generated during a different session from the generation of the first game state.