Techniques described herein provide for a live advertising processing engine service to act as an intermediary between client applications and advertising networks. The live advertising processing engine service can provide an interface with which the client can interact, via an application programming interface (API) or directly through the use of a standardized language, thereby allowing client applications to receive advertisement data without the need to be customized to communicate with specific advertising networks. The live advertising processing engine service can further track where, in playback the live content, a client currently is, to indicate to the client—or other application—when advertisement breaks are and/or provide supplemental advertisement information to enable the client to provide a rich user experience.

The present disclosure provides a system and method for serving one or more advertisements during streaming of dynamic, adaptive and non-sequentially assembled video. The method includes reception of a set of preference data and a set of user authentication data. The method includes fetching of the one or more tagged videos. The method includes fragmentation of each tagged video into the one or more tagged fragments. The method includes segregation of one or more mapped fragments into one or more logical sets of mapped fragments. The method includes mining of semantic context information from each mapped fragment. The method includes clustering of the one or more logical sets of mapped fragments into one or more logical clusters. The method includes allocation and insertion of one or more advertisements in one or more advertisement slots. The method includes assembling of the one or more logical clusters of mapped fragments.

The present disclosure provides a system and method for switching to a real time, dynamic, adaptive and non-sequentially assembled video during streaming of a live video. The method includes fetching an interest profile of a user. The fetching of the interest profile is done based on one or more interactive behaviors of the user. Further, the method includes recommending a set of video recommendations to the user. The method includes assembling one or more logical cluster of mapped fragments of one or more tagged videos virtually to obtain an assembled video. The method includes rendering the assembled video. In addition, the method includes switching the live video to the assembled video dynamically in the real time.

The present disclosure provides a system and method for switching to a real time, dynamic, adaptive and non-sequentially assembled video during streaming of a live video. The method includes fetching an interest profile of a user. The fetching of the interest profile is done based on one or more interactive behaviors of the user. Further, the method includes recommending a set of video recommendations to the user. The method includes assembling one or more logical cluster of mapped fragments of one or more tagged videos virtually to obtain an assembled video. The method includes rendering the assembled video. In addition, the method includes switching the live video to the assembled video dynamically in the real time.

In one aspect, a method includes: (i) determining a baseline input-to-output delay, which represents a time period between when content is input into a first input buffer and output by an output buffer; (ii) establishing a synchronous lock between (a) first fingerprint data representing content in the first input buffer and (b) second fingerprint data representing content in the output buffer; (iii) determining an instruction time-point at which a content-presentation device is instructed to switch from using content in the first input buffer to populate the output buffer, to using content in the second input buffer to populate the output buffer; (iv) determining a loss of synchronous lock time-point; (v) using the determined baseline input-to-output delay, the determined instruction time-point, and the determined loss of synchronous lock time-point to determine an input-buffer switching delay; and (vi) using the determined input-buffer switching delay to facilitate performing a content-modification operation.

The following describes techniques to maintain continuity of a live media stream. A media stream includes a first distribution layer with a first set of key frames and a set of delta frames succeeding key frames in the first set of key frames. The media stream also includes a second distribution layer including a second set of key frames, where the second set of key frames contains fewer key frames than the first set of key frames. Using the first and second distribution layers, a client device may subscribe to the media stream with a minimized start-up time and optimized quality of experience among varying complexity of the media content and dynamic network conditions.

The following describes techniques to maintain continuity of a live media stream. A media stream includes a first distribution layer with a first set of key frames and a set of delta frames succeeding key frames in the first set of key frames. The media stream also includes a second distribution layer including a second set of key frames, where the second set of key frames contains fewer key frames than the first set of key frames. Using the first and second distribution layers, a client device may subscribe to the media stream with a minimized start-up time and optimized quality of experience among varying complexity of the media content and dynamic network conditions.

Systems and methods adapted for providing heterogeneous media services in communication systems, such as using transport layer security deferral and/or medium redirect, are disclosed. In operation according to embodiments, heterogeneous media services may be facilitated by obtaining, by a hybrid broadcast receiver of a receiver device, a computer parsable object comprising information regarding content segment availability and access, wherein the hybrid broadcast receiver is adapted to obtain content via both broadcast and broadband connections for a streaming client of the receiver device. The hybrid broadcast receiver of embodiments may further operate to evaluate the computer parsable object for one or more content segment entries indicating transport layer security is to be invoked with respect to a connection used for obtaining one or more content segments and to overwrite the one or more content segment entries preventing the transport layer security from being invoked by the streaming client.

Systems and methods adapted for providing heterogeneous media services in communication systems, such as using transport layer security deferral and/or medium redirect, are disclosed. In operation according to embodiments, heterogeneous media services may be facilitated by obtaining, by a hybrid broadcast receiver of a receiver device, a computer parsable object comprising information regarding content segment availability and access, wherein the hybrid broadcast receiver is adapted to obtain content via both broadcast and broadband connections for a streaming client of the receiver device. The hybrid broadcast receiver of embodiments may further operate to evaluate the computer parsable object for one or more content segment entries indicating transport layer security is to be invoked with respect to a connection used for obtaining one or more content segments and to overwrite the one or more content segment entries preventing the transport layer security from being invoked by the streaming client.

A multimedia content management system includes a mobile computing device and a backend server. The mobile computing device includes a memory programmed with a mobile application, a processor module, a wireless communication module configured to communicate over a wireless communication link, and a first multimedia device configured to capture a first video and a second video. The mobile application is configured to transmit the first video and the second video over the wireless communication link via the wireless communication module. The backend server is communicably coupled to the mobile computing device via the wireless communications link and configured to execute a persistent internet accessible request protocol for receiving, updating, and storing transmitted videos. The multimedia content management system is useful for hosting and remotely managing multimedia content.