The present disclosure provides a method for data processing, a server, and a live broadcast system. The method includes: in response to a gift giving instruction sent by a first electronic device through a first user account on a first live broadcast platform, the gift giving instruction including a gift identifier of a virtual gift, and a platform identifier and a host identifier of a second live broadcast platform, determining a second virtual currency value of the virtual gift on the second live broadcast platform according to the gift identifier, and converting the second virtual currency value to a first virtual currency value on the first live broadcast platform; and sending information corresponding to the virtual gift to a second electronic device in response to deducting the first virtual currency value from the first user account.

A sales administration system that manages online sales via overlays on a video stream. Customers can comment on or respond to the video stream, and may order products using simple phrases such as “Sold”. The system can stream video with overlays to multiple clients simultaneously, including websites and mobile apps. Comments from all clients are received, aggregated, processed for orders, and displayed to the sales administrator. The system is coupled to a merchant's operational data, providing immediate visibility to changes in inventory and orders. Video overlays may be updated automatically by the system as this operational data changes, for example highlighting products with low stock. The system may analyze customer comments and orders both during the video stream and after the sales session is complete, and may generate recommendations to improve sales effectiveness. For backorders, customers may preauthorize charges to be at the front of the queue for shipment.

Systems, data access management utilities, and methods generate links between local merchants and community programs, whereby the merchant may provide incentives to customers in relation to community programs. The implementations may track community programs, as well as online and offline customer transactions with merchants that make use of the incentive. Implementations may include as participants, customers, merchants, community organizations, intermediaries, and other groups or individuals. Participants may have participant identifiers, which may be linked to a payment source. Data may be collected about all participants, either expressly, or from offline or online transactions between merchants and customers utilizing a participant identifier, and the data may be stored in a data storage area. All data in the data storage area may be utilized by a logic tool, which may provide information, such as details of customers that view a broadcast of content that is interleaved with a merchant's advertisement and analytic reporting. Matches between transactions with a merchant and a customer that view a broadcast of content that is interleaved with the merchant's advertisement may be identified by the system, and a level of certainty that the match is accurate may be determined.

Systems and methods are provided for generating a trackable video-based product. One method comprises receiving a video comprising a plurality of frames from a video database; receiving product information associated with at least one product for sale from a product database; and receiving annotation data linking the received product information to at least one of the plurality of frames from a metadata database. The method may further comprise modifying a database to include a link between the at least one of the plurality of frames and the product information and generating an augmented video using the annotation data and the received video. The method may further comprise delivering the augmented video to a client device, such as a user device of a consumer, and responsive thereto receiving a communication related to the delivered video, the communication comprising data relating to an interaction with the video; comparing the data relating to the interaction with the link in the database to determine an associated product; and delivering information associated with the determined associated product to the client device.

Provided is a method for processing data, which belongs to the field of Internet technologies. The method includes: providing an item identification function in a live streaming room; acquiring item information based on the item identification function; triggering a server to query a matched target item based on the item information; receiving the target item returned by the server; displaying the target item and a post control in the live streaming room; and adding the target item into an item list of the live streaming room in response to a trigger operation on the post control.

An apparatus includes an interface, display, memory, and processor. The interface receives a video feed including first and second camera feeds, each feed corresponding to a camera located in a store. The processor stores a video segment in memory, assigned to a person and capturing a portion of a shopping session. The video segment includes first and second camera feed segments, each segment corresponding to a recording of the corresponding camera feed from a starting to an ending timestamp. Playback of the first and second camera feed segments is synchronized, and a slider bar controls a playback progress of the camera feed segments. The processor displays the camera feed segments and copies of the slider bar on the display. The processor receives an instruction from at least one of the copies of the slider bar to adjust the playback progress of the camera feed segments and adjusts the playback progress.

An apparatus includes a memory and processor. The memory stores a machine learning algorithm configured to decide whether to use a virtual shopping cart to verify all or a portion of a transaction performed with an algorithmic shopping cart. The processor receives feedback for a decision made by the algorithm, indicating whether the algorithmic and virtual carts match. The processor assigns a reward to the feedback. A first positive reward is assigned when the virtual shopping cart is not used for verification, and the feedback indicates that the carts match. A second positive reward is assigned when the virtual cart is used for verification, and the feedback indicates that the carts do not match. A first negative reward is assigned when the virtual shopping cart is not used for verification, and the feedback indicates that the carts do not match. A second negative reward is assigned when the virtual cart is used for verification, and the feedback indicates that the carts match. The processor uses the reward to update the algorithm.

A method for transmitting, by a media-providing server, on-demand content related to commerce content to a set-top box includes receiving a first on-demand request signal for the on-demand content from the set-top box and transmitting the first on-demand request signal to a data server, by the media-providing server, in response to the first on-demand request signal, generating an on-demand call request signal including a product code of the commerce content and a user code of the set-top box and transmitting the on-demand call request signal to an on-demand ARS server, by the data server; receiving process status information on the on-demand call request signal from the on-demand ARS server and transmitting a message corresponding to the process status information to a user terminal corresponding to the first on-demand request signal, by the data server.

A method for ordering one or more physical items having a relationship with a content program. The method includes storing and/or transmitting the content program and metadata identifying the items to a receiver and providing an offer to order the items to a content consumer in a visual and/or audio manner. The method further includes receiving an order request for any or all of the items in response to the offer. The order request is initiated by a signal that is sent to and received by the receiver. The method further includes transmitting the order request to an external server accessible to a vendor of the items. Also included is a system having processors to execute such functions, and a storage medium having instructions to execute such functions.

A method for co-hosting in live streaming includes sending, in response to receiving a co-hosting request from a live streaming account, the co-hosting request to a target user account for co-hosting; and sending, in response to receiving co-hosting grant information from the target user account, a first live data stream and a second live data stream to a viewer account. The first live data stream corresponds to the target user account, the second live data stream corresponds to the live streaming account. The second live data stream is pushed by the live streaming account using a target live streaming tool, and the target live streaming tool is configured to push the second live data stream for the live streaming account and pull the first live data stream for the live streaming account.