A method for forming a multilayer coating film comprising the steps of: applying, to a substrate, an effect pigment dispersion that comprises water, a surface adjusting agent, a flake-effect pigment, and a rheology control agent, and that has a solids content within the range of 0.5 to 10 mass % to form an effect pigment-containing coating film; and applying a colored transparent paint to the effect pigment-containing coating film to form a colored transparent coating film having a total light transmittance at a wavelength of 400 nm to 700 nm of 20 to 70%.

An object to be solved by the present invention is to provide a multilayer coating film forming method by which a multilayer coating film having reduced nonuniformity and exhibiting excellent luster and high flip-flop properties can be formed. The present invention provides a multilayer coating film forming method characterized by including: applying an aqueous first colored paint (X) containing a color pigment (x1) and an effect pigment (x2) on an object to be coated to form a first colored coating film; applying an aqueous second colored paint (Y) containing a viscosity modifier (y1), a color pigment (y2), and an effect pigment (y3) to form a second colored coating film; applying a clear paint (Z) to form a clear coating film; and curing by heating, wherein a solid content of the aqueous second colored paint (Y) is in a range of 0.1 to 6 mass %, an average value of light transmittance of the second colored coating film is 1% or lower, and a difference |R(X)−R(S)| between an average value of light reflectance of the first colored coating film and an average value of light reflectance of the multilayer coating film is 5% or lower.

A vehicle protected with a peelable protective film having excellent moisture impermeability and moderate adhesion over a long period of time is provided. The vehicle includes a metal structure, a paint film formed on the metal structure, and a peelable protective film formed on the paint film, and the peelable protective film contains a resin and plate-like metal fillers.

Provided is an aqueous coating composition capable of forming a coating film having superior metallic coating film appearance and coating film properties and reducing the amount of an organic solvent to be used. Also provided is a method for forming a metallic coating film using such an aqueous coating composition. Provided is an aqueous coating composition comprising a coating film-forming resin, a curing agent, a scaly pigment, an inorganic viscosity agent, a hydrophobic associative viscosity agent, and a dispersant, wherein the composition contains the inorganic viscosity agent in an amount of 1 to 7 parts by mass based on 100 parts by mass of the total resin solid content of the coating film-forming resin and the curing agent, and the composition contains the hydrophobic associative viscosity agent in an amount of 1 to 15 parts by mass based on 100 parts by mass of the total resin solid content of the coating film-forming resin and the curing agent.

A multilayer coating film forming method to form a multilayer coating film having a glittering appearance. Forming a multilayer coating film by sequentially applying, on top of a base material, a first base coating material, a second base coating material, and a clear coating material in a wet-on-wet process, wherein: the first base coating material is a transparent or colored coating material; the second coating material contains a flaky lustrous pigment; the amount of flaky lustrous pigment being 10-60 parts by mass to 100 parts by mass of resin solid content in the second base coating material, and the concentration of solids in the coating falls being 5-20 mass % with respect to the total mass of the second base coating material; and the thickness of a coating film obtained from the second base coating material falls being 1-8 μm on the basis of the coating film when cured.

A laminate containing a metallic base layer and a transparent colored layer formed on the metallic base layer. The metallic base layer contains an aluminum pigment, a light-scattering component, a surface adjusting agent, and a rheology control agent, the aluminum pigment being present in an amount of 15 to 70 parts by mass, on a solids basis; and the light-scattering component being present in an amount of 5 to 55 parts by mass, on a solids basis, based on 100 parts by mass of the metallic base layer. The transparent colored layer contains a resin component, a curing agent, and a color pigment, the color pigment being present in an amount of 0.5 to 10 parts by mass, based on 100 parts by mass of the resin solids content of the transparent colored layer.

Provided is a method for forming a multilayer coating film that is capable of forming a multilayer coating film that has pearly luster with excellent blackness and high reflectance of an infrared laser. The method for forming a multilayer coating film includes applying a carbon black pigment-containing first colored paint (X) to form a first colored coating film; applying a second colored paint (Y) containing a pigment (A) that is a transparent or translucent base material coated with a metal oxide to form a second colored coating film; applying a clear paint (Z) to form a clear coating film; and heating the first colored coating film, the second colored coating film, and the clear coating film separately or simultaneously to cure these films, wherein the first colored coating film has a lightness L*(45°) of less than 20, the multilayer coating film has a lightness L*(45°) of less than 20, and the multilayer coating film has a diffuse reflectance of 10% or more at a wavelength of 905 nm.

A multilayer color and/or effect coating on a substrate, wherein the coating includes a clearcoat layer having a dry film thickness of 10 μm to 50 μm, and the coating includes a basecoat layer having a dry film thickness of 6 μm to 35 μm, incorporating color and/or effect pigments whose orientation within the basecoat layer influences the optical properties of the coating, and the basecoat layer includes control particles that control the orientation of the color and/or effect pigments, wherein the control particles are characterized by a d10 of at least 50% of the dry film thickness of the basecoat layer and by a d50 of 80% to 120% of the dry film thickness of the basecoat layer, and by a d100 of not more than 200% of the dry film thickness of the basecoat layer.

A method for forming a multilayer coating film comprising the steps of:

applying, to a substrate, an effect pigment dispersion that comprises water, a surface adjusting agent, a flake-effect pigment, and a rheology control agent, and that has a solids content within the range of 0.5 to 10 mass % to form an effect pigment-containing coating, film; and

applying a colored transparent paint to the effect pigment-containing coating film to form a colored transparent coating film having a total light transmittance at a wavelength of 400 nm to 700 nm of 20 to 70%.

In a method for coating motor vehicle wheel rims, a polymer priming layer, a polymer intermediate layer, a decorative layer of a heat-cured polymer layer with embedded flake-like metal pigments covering the visible surface of the decorative layer, and a polymer cover layer are consecutively applied to the wheel rim metal surface. The coated wheel rims achieve a polished metal appearance without substantial extra costs by producing the polymer intermediate layer with a high-gloss surface and applying the decorative layer to the high-gloss surface of the polymer intermediate layer in the wet spraying method with a layer thickness of max. 2 m, where it is dried at ambient temperature and, before applying the polymer cover layer, it is fixed to the polymer intermediate layer via a thermal post-treatment so that it adheres to the surface thereof with a cross-cut pull-off strength of Gt=0 to Gt=2.