An in-vitro opacified and structured detergent composition includes a surfactant component present in an amount of about 7 to about 50 weight percent actives and including (1) an alcohol ethoxy sulfate having a C.sub.8-C.sub.20 backbone that is ethoxylated with from about 1 to about 10 moles of ethylene oxide, (2) at least one non-ionic surfactant comprising an alkoxylated alcohol, and (3) at least one anionic surfactant comprising a linear alkylbenzene sulfonate. The detergent composition also includes water present in a total amount of from about 30 to about 90 weight percent, free fatty acids in a total amount from about 1 to 15 weight percent, a magnesium cation in a total amount of from 0.05 to 1 weight percent, and colloidal particles such as encapsulated fragrances. The composition has a yield point value of at least 0.075 Pa at 20° C.

The present invention relates to a composition comprising at least one composition for home care, and at least one solid microcapsule having an average diameter of between 1 μm and 30 μm, comprising a core consisting of a composition C1 comprising at least one perfuming agent, and a solid shell of crosslinked polymer totally encapsulating the core at its periphery, said solid shell comprising a crosslinked polymer obtained by polymerization of at least one monomer or polymer bearing at least one reactive function selected from the group consisting of acrylate, methacrylate, vinyl ether, N-vinyl ether, vinyl ester, thiolene, maleate, epoxy, siloxane, amine, lactone, phosphate and carboxylate functions, and wherein the thickness of the soli shell is between 0.1 μm and 20 μm.

A dishwasher composition includes at least one strong chelant, at least one weak chelant, at least one surfactant, and at least one enzyme. The dishwasher composition can be a liquid or a gel and has a pH of from 7.0 to 9.5 and may contain less than 1 wt. % silicates based on the total weight of the dishwasher composition. Methods of washing articles include preparing a wash solution that includes water and the dishwasher composition, and contacting at least one article with the washing solution during at least a portion of a wash cycle of a commercially-available dishwasher.

A laundry product comprising; polyethylene glycol having a molecular weight of 2 000 to 30 000; and free oil perfume comprising phenolic aldehyde, characterised in that the composition further comprises at least 1 w.t. % of starch or starch derivative.

A gellable vehicle surface cleaning composition is provided that includes a non-ionic surfactant combined with gelling components of an inorganic gel forming substance and at least one water soluble polymer in a ratio of the inorganic gel forming substance to the hydrophilic polymer of between 0.1-1:1. The non-ionic surfactant and the gelling components are provided in an aqueous solvent system. The aqueous solvent system includes a first solvent having a Kamlet-Taft solvent polarity α(K-T α) value of zero, a second solvent having a K-T α 0.6-0.85 value, and water present at more than 50 total weight percent. A process of for cleaning a vehicle surface with a stain is also provided that includes the composition to the stain on the vehicle surface a composition and after allowing sufficient time for the composition to lift the stain, the stain and the composition are removed from the vehicle surface.

A process of using a chemical gel cleaning formulation to clean a cooling tower fill, comprising the steps of applying a pre-rinse fluid to the fill; applying the chemical gel cleaning formulation to the fill, wherein the chemical gel cleaning formulation includes glycerin, at least one polysaccharide, at least one corrosion inhibitor, at least one surfactant, and at least one acid; applying a descaling fluid to the fill; applying a neutralizer solution to the fill to neutralize the pH of residual fluid on the fill surface; and rinsing the fill with a rinsing fluid to remove residual chemical gel cleaning formulation and descaling fluid, residual neutralizer solution, and dissolved deposits from the fill.

A cleaning article for cleaning a target surface is provided that includes a substrate having a first surface and second surface and a rheological solid composition comprising a crystallizing agent and an aqueous phase.

A cleaning implement for cleaning a target surface is provided that includes an erodible foam adapted to contact a surface to be cleaned and a rheological solid composition comprising a crystallizing agent and an aqueous phase.

Composition comprising alcohol ethoxylate and glucamide

Compositions comprising

a) 5 to 50% by weight of one or more specific alcohol ethoxylates,
b) 15 to 50% by weight of one or more specific N-methyl glucamides and
c) 25 to 45% by weight of water are described.

The compositions may be present, at a temperature of 20° C., in the form of a gel or in the form of a paste, and furthermore e.g. in the form of a monodose product, and are suitable for cleaning, scenting or disinfection purposes, preferably in home or personal care applications.

A gel-form cleaning agent composition contains cellulose nanofibers, cyclodextrin, a surfactant, and water. Preferably, the contained amount of the cellulose nanofibers is 0.01-0.1 mass % and the contained amount of the cyclodextrin is 0.1-0.5 mass %. As a result, it is possible to provide a gel-form cleaning agent composition and a cleaning agent product, which enable a user to visually confirm the advantageous effect, easily.