The fishing lure includes a head with a bell-shaped tip that collects water as the lure moves. The water is directed through channels, creating cavitation bubbles at the channel outlets. The body houses the electronics and weights. The body includes holes in the form of mock gills that allow water to enter. The water activates the electronics, causing the light to begin pulsing. The electronics include batteries and a light source—preferably an LED—with associated circuit board, within a waterproof shell or cover. In the preferred embodiment, a switch protrudes from the waterproof shell, the switch activated by water. The body also includes internal weights, the internal weights moving within channels within the body. The internal weights knock against each other within the channels, creating a clacking sound.

A fishing lure includes a central body and an elastomer cover that covers fully or partially the central body. Eyes are molded in the elastomer cover and a stabilizer is mounted to a rear of the central body. A hair collar and hair are removably mounted between the stabilizer and the elastomer cover.

A fishing lure includes a central body and an elastomer cover that covers fully or partially the central body. Eyes are molded in the elastomer cover and a stabilizer is mounted to a rear of the central body. A hair collar and hair are removably mounted between the stabilizer and the elastomer cover.

A fishing lure includes a central body and an elastomer cover that covers fully or partially the central body. Eyes are molded in the elastomer cover and a stabilizer is mounted to a rear of the central body. A hair collar and hair are removably mounted between the stabilizer and the elastomer cover.