The Steinbeck Smart Lure is the only product of its kind that has the capability of mimicking the real-life movements of a wide variety of different animals as well as capturing live footage of the fish attacking the bait all in effort to employ modern technologies to the aspect of fishing. This unprecedented device is uniquely designed with advanced mechanisms in each animal model that will kick, swim, bend, and move in the water, perfectly simulating the typical movements of an animal in the water, with vivid colors and excellent articulation. Furthermore, this device uses a propeller that works in complement with an independent battery permitting automatic swimming functionality and offers a waterproof accessory as the battery unit, GPS and camera features are coated in protective layer ensuring long term sustainability.

A rattle claw fishing bait/lure assembly, including a body, a plurality of raised areas located along a length of the body, a plurality of legs operatively connected to first and second sides of the body, and a plurality of claws operatively connected to one end of the body, wherein each of the plurality of claws further includes a compartment located along a portion of each of the plurality of claws, and a plurality of rattles retained within the compartment. To use the rattle claw fishing bait/lure assembly, after the rattle claw fishing bait/lure assembly is attached to a fishing line and cast into the water, the user begins to jig or otherwise move the selected rattle claw fishing bait/lure assembly through the water. The jigging movement will cause the rattles in the compartment to create a rattling sound that will attract the fish.

A lure device for mimicking life-like movement of a piece of bait to attract and capture a fish includes a stem having a first end and a second end. A channel extends through the stem. A fishing line is slidably positioned within the channel. The channel includes an inlet that extends through an outer surface of the stem. The inlet is spaced from the second end by a distance exceeding a distance between the inlet and the first end. An outlet extends through the second end. A weight is coupled to the stem to urge the stem downward through a body of water. A pair of legs are coupled to and extend from the weight. The pair of legs trail along a bottom surface of the body of water while the stem and the fishing line extend upwardly relative to the bottom surface of the body of water.