A trolling head includes first and second body portions. Each body portion includes a first end and a second end with a body portion thru-hole therebetween. Each body portion includes a mating surface extending from the first end to the second end. Each body portion includes a groove disposed within the mating surface, which extends from the first end to the second end. The mating surfaces of the first and second body portions are configured to attach together such that the grooves of the first and second body portions align to form a tunnel. The tunnel extends from the first ends to the second ends of the first and second body portions and is sized to receive a fishing line therethrough. The body portion thru-holes of the first and second body portions also align to form a trolling head thru-hole sized to receive a fish eye mimic therein.

A trolling head includes first and second body portions. Each body portion includes a first end and a second end with a body portion thru-hole therebetween. Each body portion includes a mating surface extending from the first end to the second end. Each body portion includes a groove disposed within the mating surface, which extends from the first end to the second end. The mating surfaces of the first and second body portions are configured to attach together such that the grooves of the first and second body portions align to form a tunnel. The tunnel extends from the first ends to the second ends of the first and second body portions and is sized to receive a fishing line therethrough. The body portion thru-holes of the first and second body portions also align to form a trolling head thru-hole sized to receive a fish eye mimic therein.

A lure having a body with a line tie and one or more hooks attached to the body. The body includes pockets which are reflective such as by attaching a reflective material to the back wall of the pockets to make the lure more visible to a fish. Some prior art lures are not designed to reflect light or reflect light in one or a small number of directions.

A fishing lure includes a body portion, a hook member coupled to a junction region disposed distal of the body portion, and a shielding skirt extending from the body member. The body portion includes a rotatable member configured to rotate about a central longitudinal axis in the presence of fluid friction acting against the lure. The shielding skirt extends outward from the body portion and is configured to assume a first configuration during retrieval of the lure that defines a protective zone that protects the hook member from ensnaring structures, such as submerged vegetation. The shielding skirt is collapsible by contacting lateral forces into a second configuration in which one or more terminal endpoints of the hook member is exposed and available to ensnare the source of the contacting lateral force, such as a fish. The shielding skirt resiliently returns to the first configuration when the lateral forces are removed.

A device for baiting a fishhook including a fishing lure case arranged to clamp onto a fishing line, and a pair of hooks extending from and integral with the fishing lure case, the pair of hooks arranged adjacent and parallel to one another, each of the hooks having a bend and barb where the bend and barb of each hook are in spaced apart registration with one another, the pair of hooks joined by a member having a trough therein arranged to hold the fishing line.

The disclosure provides various components for a fishing lure. These components include a Hard Bodied Ballast Oscillator (HBBO) which oscillates around various axes, an HBB with positive lift that rises during retrieval, and a hook for use in a rigid body which, while being fished, remains at least partially inside the body and reliably pointing upwards, and which, when the fish bites, is at least partially exposed. In some cases multiple components may be connected to each other via a stiff wire and designed to maintain, in the water, a particular orientation of the components relative to each other.

A lure having a body with a line tie and one or more hooks attached to the body. The body includes pockets which are reflective such as by attaching a reflective material to the back wall of the pockets to make the lure more visible to a fish. Some prior art lures are not designed to reflect light or reflect light in one or a small number of directions.

A fishing lure includes a hook assembly and a body assembly. The hook assembly includes a hook, an inverted bill coupled to the hook, and an eyelet coupled to an underneath surface of the inverted bill. The body assembly is coupled to the hook assembly.

Fishing lures including a front body, a middle body, an aft body, a first wing, and a second wing. The front body has an aerodynamic and hydrodynamic profile and is positively buoyant in water. The front body extends along a longitudinal axis from a first end to a second end and extends along a lateral axis from a first lateral side to a second lateral side. The middle body extends along the longitudinal axis from a third end proximate the second end to a fourth end. The aft body is coupled to the middle body proximate the fourth end and defines a hook opening. The hook opening receives a hook projecting beyond an outer surface of the aft body. The first wing and the second wing are coupled to the front body and disposed on the first lateral side and the second lateral side, respectively.

An artificial bait selectively configurable in a first configuration or a second configuration is provided. In the first configuration, a hook may be positioned and located proximate to an upper side of the artificial bait. In the second configuration, a hook may be positioned and located proximate to a lower side of the artificial bait. The artificial bait may include a body sized and shaped to resemble a natural food source for fish. In addition, a guide may be positioned and located in the body. In the first configuration, fishing line may extend through the guide to an upper side of the body. However, in the second configuration, the fishing line may extend through the body and the guide to a lower side of the body. Thus, a hook may be selectively coupled with the fishing line proximate to the upper side or the lower side of the body.