A fishing lure system includes a link and link enclosure and a variety of attachments. The enclosure includes a channel dimensioned to snugly fit over the link and defined by walls of a rigid material such as to resist deformation of the link when the link is under stress (e.g., a pulling fish). The link may be attached to a spinnerbait frame that is constructed of a specially looped elongated component (e.g., wire) forming two legs at roughly 90 degrees to each other. The frame and loop are formed through a series of wire bends that support the 90 degree angle against deformation when the frame is under stress. The link may be attached to a swimbait body constructed with a cavity within which the lure’s hook is substantially concealed. The link or frame may be attached to a spinnerbait blade comprising an outer blade encapsulating and inner feature.

One example embodiment includes a portion of an assembly when securing fishing line to a hook. The embodiment includes a method for a snap-on assembly to a hook. The embodiment may also allow for vertical swivel motion along a fixed axis once affixed to the hook. The embodiment is made of a flexible plastic material that allows the snap feature to expand and contract back to its original shape after attaching. The embodiment further includes an internal pocket for properly aligning and securing the eye of the hook. Furthermore, the embodiment provides a pocket that covers the leading edge of a soft plastic artificial bait.

A shoreline fishing lure includes a lure body having a pair of side portions that, together, define an interior area and an upper slit in communication with the interior area. An insert member is positioned in the interior area and includes an upper section extending upwardly through the slit and defines a plurality of harness holes arranged along front and upper edges of the insert member. The insert member includes a weight mechanism proximate a lower edge of the insert member that is configured to selectively modify the lures body's buoyancy. The fishing lure includes a wire harness having an upper prong selectively extending through a selected harness hole, the wire harness having a predetermined contoured configuration that, when attached to the selected harness hole, modifies the direction and movement of the lure body in response to water resistance.