A method of customizing a golf club head for a user's swing begins by receiving an indication of a characteristic of a user's golf swing. A club face is selected from a plurality of club faces based on the characteristic, and a club body is selected from a plurality of club bodies based on the characteristic. The selected club face and club body are then affixed together to define a golf club head. Each of the plurality of club faces and plurality of club bodies are freely interchangeable.

A golf club with a multi-material face is disclosed herein. More specifically, the golf club head in accordance with the present invention has a multi-material striking face portion that can be comprised out of a metallic outer layer combined with a composite mid-section, all forming a face cup construction that can be connected to an aft body. The composite portion of the multi-material face disclosed in accordance with the present invention may generally have an inter laminar shear strength of greater than about 60 MPa, most preferably greater than about 60 MPa and less than about 145 MPa.

An iron-type golf club head is disclosed having a heel portion, a sole portion, a toe portion, a top-line portion, a front portion, a rear portion, and a striking face. A back wall is also disclosed in the rear portion enclosing a portion of the rear portion to create an enclosed cavity. The cavity is defined by at least a rear surface of the striking face, an inner back wall surface, and the sole portion. A plug and a filler material is located within the enclosed cavity. The filler material surrounds the plug and is configured to hold the plug in place. The plug is lighter than the filler material.

Disclosed herein is an iron-type golf club head that comprises a body, made of a first material having a first density. The iron-type golf club head also comprises a weight located within the internal cavity. The iron-type golf club head further comprises a filler material that has a density no less than 0.21 g/cc. The filler material has a mass no less than 2.5 grams and no more than 8 grams. The internal cavity has an internal cavity volume ranging between 5 cc to 20 cc. A ratio of the internal cavity volume to external club head volume ranges between 0.14 and 0.385. The internal cavity has a minimum front-to-back depth above a midplane of the golf club head of no less than 1.4 mm and a maximum front-to-back depth of the internal cavity above the midplane of the golf club head is no more than 13 mm.

A cast cup can include a forward portion of a golf club head, including a hosel, forward portions of a crown, sole, heel, and toe, and a face portion or an opening to receive a face insert. A rear ring can be formed separately from the cast cup and coupled to heel and toe portions of the cast cup to form a rigid club head body, such that the club head body defines a hollow interior region, a crown opening, a sole opening, and/or face opening. The cast cup and rear ring can be made of different materials, including various metals, composites, and polymers. Composite crown, sole, and/or face inserts can be coupled to the crown, sole, and/or face openings. Weights can be coupled to the cast cup and to the rear ring. The face can have a complex variable thickness geometry.

A golf club head is described having a body defining an interior cavity and comprising a heel portion, a toe portion, and a sole portion positioned at a bottom portion of the golf club head, and a crown positioned at a top portion. The body has a forward portion and a rearward portion. A non-metallic striking surface is positioned at the forward portion of the body.

Embodiments of a golf club head with a plurality of energy storage features are presented herein. In some embodiments, a golf club head comprises a body comprising a strike face, a heel region, a toe region opposite the heel region, a sole, a crown, a channel, a chamfer spanning between a strike face and the crown, and an internal radius transition feature from the strike face to at least one of the sole or the crown.

A golf club head with a face component having a polymer-microsphere mixture is disclosed herein, as are methods of making face inserts with a polymer-microsphere mixture.

Described herein are embodiments of golf club heads having a balance of the following parameters: a low and back club head center of gravity position, a high moment of inertia, a large Ixy product of inertia, and low aerodynamic drag. Methods of manufacturing the embodiments of golf club heads having a balance of club head center of gravity position, moment of inertia, product of inertia, and aerodynamic drag are also described herein.

Putter type club head with vertical groove patterns are described herein. A putter type club head comprises a putter face having a plurality of first curved grooves and a plurality of second curved grooves. The first curved grooves and the second curved grooves intersect each other at a plurality of points across the putter face. The width and depth of the first curved grooves and the second curved grooves can vary across the putter face in a direction extending from a heel end to a toe end, and/or in a direction extending from a top rail to a sole. The curved groove pattern provides consistent ball speed performance for any impact location on the putter face.