Methods and apparatus provide for downloading application software from a server, including: downloading the application software from the server, where a first application software file contains only a portion of the application software, and a second application software file contains more than the portion of the application software; executing the application software and generating application images based thereon, where execution of the first application software file contains enough of the application software to execute a limited amount of the application software; and displaying the application images on a display screen based on the execution of the application software, where the acquisition unit begins downloading the second application software file in a background process after downloading the first application software file and at least partially during the execution of the first application software file.

Data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user is accessed. Using the accessed data and a set of rules, a targeted advertisement to present to the first user is determined. The targeted advertisement specifies at least one skills-based game and a characterization of the at least one second user's historical skills-based gaming metrics. The targeted advertisement is generated. Data characterizing the targeted advertisement is provided. Related apparatus, systems, techniques, and articles are also described.

Data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user is accessed. Using the accessed data and a set of rules, a targeted advertisement to present to the first user is determined. The targeted advertisement specifies at least one skills-based game and a characterization of the at least one second user's historical skills-based gaming metrics. The targeted advertisement is generated. Data characterizing the targeted advertisement is provided. Related apparatus, systems, techniques, and articles are also described.

In a gaming environment including an aggregation platform, remote game servers (RGS) and Gaming Platform as a Service (GPAS), a method for operating an aggregation platform in a gaming environment. The method including associating a player with tokens and features, where the tokens are usable to acquire the features, monitoring operation of the player with the tokens in the games, and determining operation of Features in the games, based upon the operation of the player with the tokens.

A computer-implemented method includes obtaining an input polygon mesh representing at least part of a three-dimensional scene and comprising a plurality of input polygons, and obtaining mapping data for mapping at least part of an image to a region of the input polygon when the three-dimensional scene is rendered. Said region extends at least partway across the plurality of input polygons. The method includes using the mapping data to generate one or more test polygons to match or approximate said region of the input polygon mesh. Each of the generated test polygons is distinct from each of said plurality of input polygons.

A system configured to determine an extent to which an object in a computer-generated scene is visible from a virtual camera, including a rendering engine comprising a depth buffer and arranged to render the computer-generated scene, and a viewability testing module. The viewability testing module is configured to: generate a plurality of points distributed across a surface of the object; determine a depth map value for each point within a field of view of the virtual camera; determine whether each such point is visible from the perspective of the virtual camera based on a comparison between the determined depth map value for the point and a corresponding one or more depth map values stored in the depth buffer; and determining the extent to which the object is visible in dependence on which of the plurality of points are determined to be visible from the perspective of the virtual camera.

One or more videos are presented to a user. The videos include a plurality of hidden artifacts. The videos also include advertisements. The user looks for the hidden artifacts in the videos. Whenever the user finds the hidden artifacts in one of the videos, the user selects locations in the videos that correspond to the hidden artifacts. A computing device performs different actions depending on which ones of the hidden artifacts the user is able to find. For example, the computing device can provide different rewards to the user depending on which ones of the hidden artifacts the user is able to find.

The presently disclosed subject matter aims to provide a system and method for detecting potential ad frauds by determining color content resemblance of at least one pixel of an ad media displayed within at least one given placement on a plurality of user devices, and a desired color of the at least one pixel.

The presently disclosed subject matter aims to provide a system and method for detecting potential ad frauds by determining color content resemblance of at least one pixel of an ad media displayed within at least one given placement on a plurality of user devices, and a desired color of the at least one pixel.