A system and method for capturing and sharing console gaming data is described. Embodiments capture gameplay data directly at the gaming console, without the need for external hardware. This allows users to easily capture rich console gaming experiences and share them across a variety of outlets. In one embodiment, the methods described herein can be implemented with a patch or driver on the operating system of the user device, rendering it unnecessary to heavily modify the source code of the game.

A system and method for capturing and sharing console gaming data is described. Embodiments capture gameplay data directly at the gaming console, without the need for external hardware. This allows users to easily capture rich console gaming experiences and share them across a variety of outlets. In one embodiment, the methods described herein can be implemented with a patch or driver on the operating system of the user device, rendering it unnecessary to heavily modify the source code of the game.

A program trial method includes: displaying a user interface of a host program; displaying a first image frame of a cloud application on the user interface of the host program in response to a trial event being triggered, the first image frame being obtained based on a first output of the cloud application loaded with a trial setting; and displaying a second image frame of the cloud application on the user interface of the host program, the second image frame being obtained based on a second output of the cloud application in response to an operation performed on the user interface.

Data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user is accessed. Using the accessed data and a set of rules, a targeted advertisement to present to the first user is determined. The targeted advertisement specifies at least one skills-based game and a characterization of the at least one second user’s historical skills-based gaming metrics. The targeted advertisement is generated. Data characterizing the targeted advertisement is provided. Related apparatus, systems, techniques, and articles are also described.

Data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user is accessed. Using the accessed data and a set of rules, a targeted advertisement to present to the first user is determined. The targeted advertisement specifies at least one skills-based game and a characterization of the at least one second user’s historical skills-based gaming metrics. The targeted advertisement is generated. Data characterizing the targeted advertisement is provided. Related apparatus, systems, techniques, and articles are also described.

An advertising display system includes: an advertising display unit which displays advertising on an avatar operated by a user in a virtual reality space; a contact information acquiring unit which acquires information on contact times of the avatar in the virtual reality space with other avatars operated by other users and the number of the other avatars; and an advertising fee calculating unit which calculates an advertising fee to be applied to each of the user and the other users based on the information on the contact times and the number of other avatars acquired by the contact information acquiring unit.

An advertising display system includes: an advertising display unit which displays advertising on an avatar operated by a user in a virtual reality space; a contact information acquiring unit which acquires information on contact times of the avatar in the virtual reality space with other avatars operated by other users and the number of the other avatars; and an advertising fee calculating unit which calculates an advertising fee to be applied to each of the user and the other users based on the information on the contact times and the number of other avatars acquired by the contact information acquiring unit.

Techniques for personalized gamification of media content. An engagement level of a consumer is identified based on prior gamification data. A difficulty level is identified using machine learning based on the engagement level. A content element personalized for the consumer is generated based on biographical information or viewing habits. A prompt requesting the consumer to find and access multimedia content scenes depicting the content element is generated. A multimedia content scene found by the consumer is analyzed to determine whether the multimedia content scene has an association with the content element and whether the consumer has accessed the multimedia content element scene.

Techniques for personalized gamification of media content. An engagement level of a consumer is identified based on prior gamification data. A difficulty level is identified using machine learning based on the engagement level. A content element personalized for the consumer is generated based on biographical information or viewing habits. A prompt requesting the consumer to find and access multimedia content scenes depicting the content element is generated. A multimedia content scene found by the consumer is analyzed to determine whether the multimedia content scene has an association with the content element and whether the consumer has accessed the multimedia content element scene.

Methods and apparatus provide for downloading application software from a server, including: downloading the application software from the server, where a first application software file contains only a portion of the application software, and a second application software file contains more than the portion of the application software; executing the application software and generating application images based thereon, where execution of the first application software file contains enough of the application software to execute a limited amount of the application software; and displaying the application images on a display screen based on the execution of the application software, where the acquisition unit begins downloading the second application software file in a background process after downloading the first application software file and at least partially during the execution of the first application software file.