Disclosed is a method for converting cymene generated from renewable low value terpene streams into renewable benzene, toluene, xylenes, and cymene isomers (ortho and meta) under flow disproportionation reaction conditions, which compounds are basic building blocks for fragrance materials. This technology has potential to replace high volume petrochemical-based feedstocks with plant-based building blocks that can fill the renewability gap for key fragrance ingredients.

A process of tuning a hydrocarbon product composition is described. The process involves selecting paraffins for reaction. The equilibrium constants for reactions of the selected paraffins can be used to select appropriate feed ratios, or an equilibrium composition as function of C/H molar ratio. A selected feed is reacted to obtain the product. Equilibrium product compositions and non-equilibrium product compositions can be obtained using the process.

A process of tuning a hydrocarbon product composition is described. The process involves selecting paraffins for reaction. The equilibrium constants for reactions of the selected paraffins can be used to select appropriate feed ratios, or an equilibrium composition as function of C/H molar ratio. A selected feed is reacted to obtain the product. Equilibrium product compositions and non-equilibrium product compositions can be obtained using the process.