The application provides a channel switching method for a display apparatus, and a display apparatus. The display apparatus includes: a display, a remote control, a communicator, an input interface and a controller, the controller is configured to perform: receiving a channel switch instruction generated from an input number, taking the input number as a digital channel number for a first round of channel search, and determining whether a first channel corresponding to the digital channel number exists in a channel table stored in the display apparatus; in response to the first channel not existing in the channel table, further processing the input number to obtain a processed input number and taking processed input number as a physical channel number for a second round of channel search; and in response to the first channel existing in the channel table, control the display to play content from the first channel.

A method for transmitting a broadcast signal according to an embodiment of the present invention comprises generating service layer signaling information for discovery and acquisition of a broadcast service and a content component of the broadcast service; generating service list information including for service list building and discovery of the service layer signaling information; and physical layer processing of the service list information, service layer signaling information, and content component.

A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. The virtual objects may be targeted based on individual subscriber information or on information related to groups of subscribers. When a frame of a program includes a virtual object location, a default or an alternate virtual object is displayed. The virtual object location may change over space or time. The virtual object may be interactive, and may be used to link a subscriber to a remote location, such as an Internet web site. An operations center or a cable headend may generate a group assignment plan that assigns the subscribers' television terminals to groups, based on factors such as area of dominant influence and household income. A retrieval plan is then generated that instructs the television terminals to select the desired virtual object for display. The television terminals record which virtual objects were displayed, and report this information to the cable headends and the operations center. The reported information is used to generate billing for commercial advertisers, and to analyze viewer watching habits. Interactive virtual objects are received by the television terminal with directions on actions to be taken upon selection of the interactive virtual object. Actions may result in the initiation of processes locally at the television terminal, or communication with a remote site for the initiation of processes to be performed remotely. The invention uses upstream data reception hardware, databases and processing hardware and software, and corresponding features in the televisions to accomplish these functions.

A method for transmitting a broadcast signal according to an embodiment of the present invention comprises generating service layer signaling information for discovery and acquisition of a broadcast service and a content component of the broadcast service; generating service list information including for service list building and discovery of the service layer signaling information; and physical layer processing of the service list information, service layer signaling information, and content component.

A method for transmitting a broadcast signal according to an embodiment of the present invention comprises generating service layer signaling information for discovery and acquisition of a broadcast service and a content component of the broadcast service; generating service list information including for service list building and discovery of the service layer signaling information; and physical layer processing of the service list information, service layer signaling information, and content component.

Provided are a rotatable display device and a method of displaying content using the same. The display device includes a display; and a controller configured to control the display to display first video content based on a first source, sense pivoting of the display while the first video content is displayed, and control the display, in response to the pivoting, to display second video content based on at least one second source different from the first source, the second video content being different from the first video content.

A method for transmitting a broadcast signal according to an embodiment of the present invention comprises generating service layer signaling information for discovery and acquisition of a broadcast service and a content component of the broadcast service; generating service list information including for service list building and discovery of the service layer signaling information; and physical layer processing of the service list information, service layer signaling information, and content component.

A method for transmitting a broadcast signal according to an embodiment of the present invention comprises generating service layer signaling information for discovery and acquisition of a broadcast service and a content component of the broadcast service; generating service list information including for service list building and discovery of the service layer signaling information; and physical layer processing of the service list information, service layer signaling information, and content component.

The invention relates to the technical field of television, and more particularly, to a data storage framework and a television device. The television device comprises a main screen and a plurality of sub-screens. The data storage framework comprises: a processor; a basic database, and a differential database, wherein the basic database is configured to store configuration data items of the main screen; the differential database is configured to store configuration data items of the plurality of sub-screens different from those of the main screen; wherein the processor is connected to the basic database and the differential database, respectively; and during display configuration of the plurality of sub-screens, the processor combines the basic database and the differential database to form a synthetic database, and outputs the synthetic database to the plurality of sub-screens. Thus, the storage data are optimized; the storage space is saved; and lower cost is realized.

Provided are a rotatable display device and a method of displaying content using the same. The display device includes a display; and a controller configured to control the display to display first video content based on a first source, sense pivoting of the display while the first video content is displayed, and control the display, in response to the pivoting, to display second video content based on at least one second source different from the first source, the second video content being different from the first video content.