Personal cutting devices in the form of hand held punches for producing jewelry display cards include two aligned templates having identical patterns of apertures and being securely mounted in a frame such that a space between the templates accommodates a piece of cardstock. There is a spring biased movable member having elongate cutting elements designed to pass through the apertures in both templates, and an activation lever on which indicia is printed to show the aperture patterns produced by the punches. A housing protects the mechanism. Each punch is specifically designed to produce a display card that can hold and display a single article of jewelry such as a pair of earrings, a necklace or a brooch. The punches vary in size according to the template patterns. The punches enable the jewelry designer to use any card stock, including a business card, to display an article of jewelry.