In accordance with the technique described herein, a home shopping content suitable for a specific viewer can be dynamically selected and provided using viewing histories of a home shopping channel. Particularly, a home shopping content in which a large number of viewers are interested can be provided by dynamically selecting a home shopping content using product classification groups specified for receivers using an interest index calculated based on a bounce rate defined by the technique described herein.

A method for representing and managing an inventory of overlapping multi-dimensional items such as advertising or ad impressions. The method uses an inventory management module to generate unique segment identifiers for sets of inventory items by processing descriptions of the sets of impressions including defining criteria. The method includes processing the unique segment identifiers to create a representation of the inventory as a plurality of inventory regions, which may include non-overlapping regions that correspond to inventory items in a single set of the inventory and also include overlapping regions that correspond to inventory items in two or more of the sets (e.g., items that match two or more sets of defining criteria or attributes). Availability and selection of inventory is determined using the information on inventory regions to control effects of cannibalization, such as by implementing logically necessary allocation to only cannibalize a region on a limited or forced basis.

The present disclosure discloses a method and an apparatus for promoting website traffic of a website by regularly replacing webpage skins. The webpage belongs to a shopping website. The method for promoting website traffic of a website by regularly replacing webpage skins includes the following steps: pre-storing a plurality of different skins associated with products of the shopping website; setting a replacement time point and a display period of each skin; and replacing the webpage skin of the shopping website at each replacement time point, wherein the skin has links of the products associated with the shopping website provided at a plurality of different positions. According to the present disclosure, the website traffic and revenue of the website are improved.

A system receives registrations of users specifying a geographic preference and product preferences for demonstrations. The system likewise receives notifications of available demonstrations from vendors. Relevant demonstrations are identified for each user. In response to detecting a demonstration meeting the user's geographic preference, a notification of the demonstration is transmitted to the user. Notifications may be sent in response to demonstrations within a threshold distance from a location specified by the user, upon the user entering a store near a scheduled time for a relevant demonstration. Notifications may be sent in response to detecting a relevant demonstration within a threshold time from a predicted shopping trip of the user.

A system and method are presented that integrate date-related data from a variety of disparately defined data sources into a single user interface. Date-related data is defined in tactics that are associated with types. The types are associated with additional field definitions that allow for a single tactic data entity to be created for a variety of tactic types, with different tactic types being associated with different sets of additional fields. Cues are also used to automate the generation of date-related tactics. Cues can be triggered by the creation of trigger tactics of a predetermined type, or through an event in a subscribed database. Individual tactics record estimated and actual expenses for budgeting purposes. Finally, plan hierarchies allow for the integrated viewing of date-based tactics defined at different levels of the hierarchy.

Described is a computer implemented method for determining provenance and identity of a digital advertising request for an advertisement solicited by at least one of a publisher and an intermediary representing the publisher. The method includes receiving, with a transceiver of a first computing device, a first message having first message metrics associated with a candidate entity for identification. The first message is processed, with a processor of the first computing device, to identify a first portion of a candidate entity identity based on the first message metrics. An output related to confidence of the candidate entity identity is produced, with the processor, based on the first portion of the candidate entity identity.

A method comprising: obtaining a service point location, the service point location being associated with a logical identifier assigned to end-user equipment used in an attempt to make an online transaction; obtaining at least one authorized transaction point location, the at least one authorized transaction point location being associated with transaction object information provided via the end-user equipment; comparing the service point location to each of the at least one authorized transaction point location; and performing an action related to validation of the online transaction based on a result of the comparing. Also provided is an apparatus for implementing this method.

An enterprise hub receives a first local log from a first transaction delivery system of a first media outlet, and a second local log from a second transaction delivery system of a second media outlet The local logs represents media items scheduled for delivery by the media outlets. The enterprise hub also receives a first avail claim, to be inserted into both the first local log and the second local log, from a first content provider. The enterprise hub inserts the first avail claim into the first local log to generate a first revised log, and into the second local log to generate a second revised log. The first and second revised logs are transmitted from the enterprise hub to the corresponding first or second media outlet.

Inventory data is stored, wherein the inventory data represents for each of a plurality of broadcast stations a corresponding inventory of audio advertising spots available from that broadcast station to be filled by an advertising placement system. An advertising campaign data representing a set of advertising objectives of an advertising campaign is received. The inventory data is used to iteratively select advertising spots to be associated with the advertising campaign, based at least in part on a respective computed fitness of match between each selected advertising spot and said advertising objectives.

According to certain embodiments of the present invention behavioral patterns are utilized in order to calculate a predicted level of interest of viewers in a specific video item at any given moment throughout the length of the video item. More specifically, according to certain embodiments, this calculation allows to identify instances of peaks of high and low interest throughout the length of the video item. This allows predicting the occurrence of critical moments throughout the video item when it is likely that viewers would abandon the video item on one hand, and moments when viewers are most likely absorbed in the currently presented video, on the other hand. This information allows to capture viewers when their interest in the viewed content is low or decreasing, and to synchronize the presentation of alternative content to these instances.