Example embodiments of the present disclosure include a system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for providing an interactive graphical user interface (GUI) on an interactive mirror display responsive to user interest. Consistent with some embodiments, the method may include identifying an item of interest to an individual in a retail store and accessing detailed product information for the item from a product database. The method may further include generating the interactive GUI using the detailed product information and causing the interactive GUI to be presented to the individual on the interactive mirror display.

A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more computer processors and perform configuring one or more advertisements for a sponsored product customized to fit a page type associated with a page format of a website; analyzing one or more inputs to create merged data; generating a respective rank of the advertisements of the sponsored product using a conversion probability; adjusting the respective rank the one or more advertisements of the sponsored product as a function of the merged data; automatically designating one of the one or more advertisements of the sponsored product that is ranked higher than other advertisements to be positioned closest to a predefined portion of a webpage; and sending instructions to display the one of the one or more advertisements closest to the predefined portion of the webpage of the website. Other embodiments are disclosed.

A motor vehicle has a display system with a display apparatus arranged on an outer side of the motor vehicle in a manner in which it can be viewed by a user outside the motor vehicle. An item of optical information is displayed on the display apparatus having content that is determined by an electronic computing device of the display apparatus by virtue of communication with the display apparatus using a mobile terminal. The mobile terminal is used to create an interest profile which characterizes the user on the basis of use of the mobile terminal and the interest profile is transmitted to the electronic computing device, so that the optical information can be determined for the user on the basis of the interest profile of the user for display on the display apparatus.

Disclosed are methods and systems for generating targeted advertising campaigns for a business-to-business (B2B) company. The method comprises first retrieving an ideal customer profile (ICP), and generating candidates leads that match the ICP. Next, generating test campaigns, scoring each test campaign based on a number of acquired leads and a campaign cost per lead (CPL), where the number of acquired leads is calculated based on feedback information received from each test campaign, and where each test lead who responds affirmatively to one of the test campaigns is marked as an acquired lead, and generating a targeted advertising campaign to a larger subset of the candidate leads based on the test campaign scores. The present invention utilizes a closed-loop approach to customize campaign audiences, to optimize targeted advertising campaigns and ICPs, and as a result, to produces high-quality, low-cost, targeted advertising campaigns for B2B companies.

The present disclosure describes various embodiments of methods, systems, and machine-readable mediums which may be used in conjunction with a campaign for distributing content to users of the social network. Among other things, embodiments of the present disclosure provide a number of advantages over conventional systems for content distribution, including a simplified targeting process and increased reach (i.e. distribution) for content providers among users of a social network, as well as improving the utilization of an inventory of content and higher and more efficient engagement with such content by users of the social network.

A speech output system includes a directional loudspeaker configured to produce a speech output directed to at least one audible area. The at least one audible area is defined by at least one of a presence area of a customer or a selling space as a unit in a premise in which a plurality of kinds of products are displayed. A control system is configured to control the speech output system. The control system is configured to cause the directional loudspeaker to produce a speech output of product information regarding a target product based on supply information, the supply information being information which is acquired from a supply status management system and which represents a supply status of the target product.

Implementations are described for determining, based on a user-assembled collection of electronic content items, at least one actual purpose for the assembled collection. Those implementations are further directed to selecting an additional electronic content item based on the at least one actual purpose being assigned to the additional electronic content item in an electronic database. Those implementations are yet further directed to, responsive to the selecting, causing a suggestion for the additional electronic content item to be rendered at a client device associated with a user account that is assigned to the user-assembled collection.

Aspects of the subject disclosure may include, for example, a machine-readable storage medium that includes executable instructions that, when executed by a processing system, facilitate performance of operations which include modifying advertising content at a display responsive to a person being determined to be in a first zone relative to the display, determining a presence of a communication device of the person, wherein the second zone is closer in range to the display than the first zone, transmitting a query to the communication device, receiving from the communication device the identifying characteristic of the person, obtaining an image of the person responsive to the person being determined to be in a third zone relative to the display, wherein the third zone is closer in range to the display than the first zone and the second zone, and obtaining modified content for the person based on the identifying characteristic.

Certain aspects involve systems and methods for providing display content using RFID tags in geo-fenced zones. One example method includes processing devices that perform operations that include scanning radio-frequency identification (RFID) tags in a geo-fenced zone. The RFID tags correspond to a plurality of items. Further, the operations include retrieving a marketing campaign associated with the plurality of items. The marketing campaign comprises rules based on inventory information. In addition, the operations include determining the inventory information for the plurality of items based on the RFID tags. The operations further include selecting an item from among the plurality of items based on a rule associated with the marketing campaign. The rule is based on the inventory information. Additionally, the operations include generating display content based on the item.

An information processing apparatus which is configured to access a database in which a characteristic of a person and advertisement information are associated with each other for each one in an area group within a movement range of a moving object, and configured to control a movement of the moving object, the information processing apparatus comprising: a detection unit configured to detect a specific person that exists within a predetermined distance from the moving object; an acquisition unit configured to acquire a characteristic of the specific person detected by the detection unit; an extraction unit configured to extract, from the database, specific advertisement information about a specific area in a movement route to a destination point of the moving object based on the characteristic of the specific person acquired by the acquisition unit; and an output unit configured to output the specific advertisement information extracted by the extraction unit.