An apparatus and method for labelling packs including an advancement device for transporting a pack in a transporting direction, a dispensing device for dispensing a label into a dispensing position, and an application device for applying the dispensed label to the pack. A punch including a punch shank and punch foot moves the dispensed label from a receiving position, where the punch foot receives the label, to a discharging position, where the label is applied to the pack by the punch foot. The punch shank is pivotally mounted about a first pivot axis transverse to the transporting direction, and is movable axially in a guide element. The punch shank is connected to a lifting element of a lifting device via an articulation. The lifting element is movable parallel to a direction angled relative to the transporting direction. A first drive with a motor drives the lifting element.

An electronic tag sticking apparatus provided with: a tag feeding device that feeds an electronic tag having an adhesive part to a predetermined tag feeding position P1, a tag holding part that holds the electronic tag, a movement device that moves the tag holding part, and a sticking detection device for detecting that the tag has been stuck onto a target object at a predetermined contact position P3. A preparatory operation is performed such that, after the tag holding part is positioned at the tag feeding position P1 by the movement device and the electronic tag fed from the tag feeding device is held by the tag holding part, the tag holding part holding the electronic tag is moved to a standby position P2 and is caused to stand by so as to be oriented in a direction in which the adhesive part is pressed against the target object.

An apparatus and method for labelling packs including an advancement device for transporting a pack in a transporting direction, a dispensing device for dispensing a label into a dispensing position, and an application device for applying the dispensed label to the pack. A punch including a punch shank and punch foot moves the dispensed label from a receiving position, where the punch foot receives the label, to a discharging position, where the label is applied to the pack by the punch foot. The punch shank is pivotally mounted about a first pivot axis transverse to the transporting direction, and is movable axially in a guide element. The punch shank is connected to a lifting element of a lifting device via an articulation. The lifting element is movable parallel to a direction angled relative to the transporting direction. A first drive with a motor drives the lifting element.

A label affixing machine includes a holder, a storing device, a storing device, a peeling device and a conveyer. The storing device, the peeling device and the conveyer are fixed in position on the holder. The picking device is coupled to the conveyer. The label includes a bottom board affixed under the label, the label affixing machine configured to affix the label on an object. The picking device is configured for picking the label. The peeling device includes a second fixing module fixed in position on the holder, a second moving module coupled to the second fixing module and a robotic arm fixed in position on the second moving module. The robotic arm is configured for clamping the bottom board and peeling the bottom board from the label. The conveyer moves the picking device and affixes the label on the object.