A digital image of the object is captured and the object is recognized from plurality of objects in a database. An information address corresponding to the object is then used to access information and initiate communication pertinent to the object.

A wireless device is enabled to provide offers. The wireless device receives card data for a financial account card and stores the card data in a memory associated with the wireless device. Responsive to using the card data in a transaction at a first merchant location, the wireless device receives transaction line-item data from a computing system associated with the first merchant location. The wireless device determines merchant information for a second merchant location and determines an offer associated with the second merchant location based on the line-item data and the merchant information for the second merchant. The wireless device presents the offer when the wireless device is near the second merchant location.

A system and method for wireless communication of proximity based marketing is provided. The method includes determining whether a proximity device and a mobile computing device are within a first proximity to each other, wherein the proximity device is associated with at least one of a product and a service, and communicating information indicating that the proximity device and the mobile computing device are within the first proximity to each other, when it is determined that the proximity device and the mobile computing device are within the first proximity to each other.

A method and system for point of sale (POS) transaction based individualized targeted marketing is provided. The method includes, for a point of sale (POS) transaction involving a POS merchant and a POS customer, pushing an advertisement to the POS customer for another merchant in response to the other merchant's distance from the POS merchant and additional parameters. The additional parameters may include historical transaction data for the POS customer, the probability of follow on purchase in a merchant type of services by the POS customer, and merchant ratings.

A method and system for conducting an online payment transaction through a point of sale device. The method includes receiving input from a user selecting an item for purchase through the point of sale device; calculating a total purchase amount for the item in response to a request from the user to purchase the item; and sending payment authorization for the total purchase amount from the point of sale device to a payment entity, in which the payment authorization is sent to the payment entity via a mobile communication device of the user. The method further includes receiving a result of the payment authorization from the payment entity through the mobile communication device; and completing the payment transaction based on the result of the payment authorization.

A kiosk gift card system and method for purchasing and redeeming gift cards is disclosed. The system/method includes a gift card distribution kiosk that provides a user with access to a multitude of different forms of gift cards that may be purchased and printed onto customizable gift card stock. The kiosk includes a kiosk processor interface, a gift card dispenser, a card reader, and gift card management server connected to a network. The gift card management server, through the kiosk processor interface, provides vendor options to users to select and pay via the card reader. The kiosk may be used to redeem unused user gift cards for a reduced value user selected gift card, reduced cash value, full value store card, rewards points, bank debit, and/or an electronic code (eCode) towards online user purchases.

A customer is provided with a personalized retail experience using a retail kiosk or mobile device that is enabled for near-field communication (NFC). The kiosk is provided with customer identifying information through an NFC-based communication with a customer's user device. The kiosk authenticates the customer based on the identifying information, retrieves retail information associated with the customer from a back-end server, and provides the personalized retail experience using the retrieved information. In one example, the personalized retail experience is provided based on customer-input received through an NFC reader of the kiosk. Also, the mobile device can be provided with a retail store identifier through an NFC-based communication link with an NFC tag for the store. The personalized retail experience can then be provided through the mobile device based on retail information for the retail store that is retrieved by the mobile device based on the identifier obtained through NFC.

Systems and methods for using wireless beacons in point of purchase (POP) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. A wireless signal from a POP display may be received by a mobile device. The mobile device may provide the unique identifier in the wireless signal and a geographic location of the mobile device to a remote server. The remote server may assess the location of the POP display based on the unique identifier for the wireless beacon and the provided geographic location of the mobile device.

A computerized system, method, and automated rebate processing machine for handling reversal of a promotion-related transaction is provided. The automated rebate processing machine receives a rebate request for an amount due to a user, and receives account information associated with the user. The automated rebate processing machine stores the account information, and electronically transfers an amount due to the user to an account identified by the account information. The automated rebate processing machine subsequently receives an indication that the purchase transaction is being reversed, and electronically collects the transferred amount from the account identified by the account information.

There is disclosed a method, a point-of-sale terminal, and a computer-readable storage medium. The point-of-sale terminal may generate transaction information for a commercial transaction, the transaction information including customer information and purchase information. The point-of-sale terminal may generate nutritional information based on the purchase information. The point-of-sale terminal may send the customer information, the purchase information, and location information identifying a location of the POS terminal to an advertising server, and may receive responsive advertising content from the advertising server. The point-of-sale terminal may print a receipt including the transaction information, the nutritional information, and the advertising content.